Home Blog Ads On NBA Jerseys Coming Soon | Fitness Industry Trends
Apr 21, 2016

Ads On NBA Jerseys Coming Soon

Subscribe to our blog

As far back as 2009, the NBA hinted that it would follow in the footsteps of other international professional leagues and display advertisements on players’ jerseys. We saw a touch of this during the 2016 All-Star Game in February, when uniforms were sporting the KIA logo.

Last Friday, as I predicted back in June 2014, the NBA Board of Governors approved the sale of ads on jerseys beginning in the 2017-2018 season, as part of a three-year trial. I’m firmly convinced that the NBA experiment with sleeved jerseys was designed to create more room for such ads.

Leagues are always looking for new revenue streams, and ads on jerseys is a strategic move which will bring in millions of dollars each year.

NBA Commissioner Adam Silver said, “Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways. We’re always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial.”

Silver is correct that jersey sponsorships will foster a new bond between players and their fans, who want to not only support, but also dress like their heroes. It’s also important to recognize that a uniform is not simply a fashion item, but ultimately it directly correlates to performance. The changes that are happening will not only influence the sport and brand mindset of fans and viewers, but take the game to another level.

It’s only a matter of time before NBA players will become walking billboards. I fully expect that NBA team jerseys will be updated every season, to keep up with changing ad campaigns and corporate sponsors – and to encourage fans to buy the latest one.


Stay current in your industry
SUBSCRIBE

Related Blog Posts

Tagged: Sports


VSCO Girls: How A Consumer Group Born on Social Media Has Cross-Industry Implications
VSCO Girls: How A Consumer Group Born on Social Media Has Cross-Industry Implications

The VSCO girl subculture took hold this summer and has created opportunities for products and brands in a variety of industries including apparel, beauty, fashion accessories, footwear, sporting goods and technology. We asked our industry analysts to weigh in regarding the implications and opportunities for their industries.

Let’s Grow the Pie, Not Fight for the Last Slice
Let’s Grow the Pie, Not Fight for the Last Slice

The NFL’s and Dick’s Sporting Goods’ investments in flag football, and cycling’s strategic focus on e-bikes are examples pointing to opportunities to find new growth by boosting interest in a category and inviting participation versus direct brand competition.

Sneakernomics: Holiday 2019 Predictions for Sports Retail
Sneakernomics: Holiday 2019 Predictions for Sports Retail

Matt Powell predicts that the lack of truly “hot” items is a void that will put pressure on the athletic footwear and activewear markets. On the other hand, he anticipates a merrier performance stemming from smaller brands in the space, and from some outdoor and sports equipment categories.

Sneakernomics: Athletic Footwear and Activewear Third Quarter Results
Sneakernomics: Athletic Footwear and Activewear Third Quarter Results

NPD’s Matt Powell reviews the performance of athletic footwear and activewear categories during the third quarter of 2019. From casual and performance sneakers to athletic attire, this blog looks at where the industry currently stands and could potentially be heading.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.