Home Blog Blog | Brexit and Global Foodservice

The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

Brexit and Global Foodservice

Sep 8, 2016
Bob O’Brien, Global Senior Vice President ;
Foodservice

There's a lot going on in the U.S. these days that is drawing the attention of Americans and generally dumbing them down to world affairs.  I mean, what could be more important than Ryan Lochte's future endorsement deals?  So when you mention Brexit to a typical American you might get a confused look...maybe they'll say something like "wasn't that the Donald Trump thing in some foreign country?"...or they'll say "when was that?".

Any non-American would describe this response as being "very American," which is never a good thing.

Europeans (and Brits) know that there has been no Brexit. There was just a vote and there will be many months (kindly) of difficult negotiations to go through before there is an exit agreement. And before that there will be months of posturing.

That doesn't stop people from asking how Brexit is affecting the foodservice market in Great Britain. 

It's not…or rather it hasn't yet.

According to our SalesTrack® Weekly report, which tracks same store sales for a group of the largest chains in the England, the market has held remarkably steady in the weeks following the vote.  

The British market was the strongest global market in Q2 2016 tracked by NPD’s CREST® foodservice market research. Now, however, our NPD analyst in Great Britain tells us that consumer confidence is faltering. It is likely that we will see a negative impact once something actually happens. In the meantime, things have been pretty much OK.


Related Blog Posts


Let’s Disrupt the Overuse of Disrupt
Let’s Disrupt the Overuse of Disrupt

The buzzword these days is disruption. What was initially used as a term to define technology-enabled services or products that target an established market and eventually move their way up to overtake the market leaders — think Uber — is now a catchall to describe any change or innovation.

If Consumers Call It Meat, It’s Meat
If Consumers Call It Meat, It’s Meat

There is a debate surrounding the formal definitions of “meat” and “milk” in light of more plant-based meat and milk alternatives in the marketplace.

Today’s Realities Are Redefining Foodservice
Today’s Realities Are Redefining Foodservice

Convenience is and will always be the chief reason consumers use restaurants, but the definition of convenience changes as consumers’ daily realities change.

Watch Out World, Here Come the Zs!
Watch Out World, Here Come the Zs!

Although it may be easy to assume that Gen Zs will carry on the attitudes and behaviors of Millennials, that assumption is likely incorrect.

npd.com | © 2018. The NPD Group, Inc.

Follow Us on