Home Blog Retro is Now Mainstream | Blog
Jul 15, 2016

I May Not Be a Tech Luddite After All…

Subscribe to our blog

While I cover cutting edge categories such as digital video distribution and home automation, many who know me realize my category expertise only rarely translates into being an early adopter tech consumer. As a leading indicator, I still drive a car with roll down windows.

This brief story goes back roughly two years when I went on a mission to introduce my children to the video game console that took the world by storm in 1985; The Nintendo Entertainment System (NES). For $100 Amazon sellers offered re-furbished units, and a few dollars more got you a couple of NES Max controllers with the all-so-important turbo buttons. From there all we needed was a few good friends willing to dig up their 30-year-old collection and we had a game library larger than I recall anyone did back in the 80s. While I can’t seem to beat my 9-year-old daughter at Track and Field archery, I only let my son win every other time we duke it out in Blades of Steel.

On the heels of its investment success in Pokemon Go, Nintendo has announced the NES Classic Edition. It comes pre-loaded with 30 games, uses a modern HDMI cable and will be priced at $59.99, far lower than the investment I made in the re-furbished unit. This blast from the past is sure to be a holiday gift hit when it comes to U.S. retail in November.

It turns out my retro style may have been a couple years ahead of the curve rather than another sign that I’m living in an era past. Indeed, the NES re-launch is another sign of classic technology resurfacing. In the music industry, they can’t press vinyl records fast enough to satisfy consumer demand. In mobile, Motorola was rumored to be bringing back the iconic RAZR flip phone, yet the promo video that sparked the rumors was just that, a marketing tactic to evoke nostalgia and remind consumers of how Motorola changed the mobile world in 2004. Perhaps, old school is the way of today’s early adopter; caught between desires for new technologies yet equally drawn to the simplicity of yesterday’s popular devices.


Stay current in your industry
SUBSCRIBE

Related Blog Posts

Tagged: Connected Intelligence


Health Tracking Data at the Core of Google’s Fitbit Wearables Push
Health Tracking Data at the Core of Google’s Fitbit Wearables Push

NPD Analyst, Weston Henderek, shares his take on Google’s announcement that it has agreed to buy Fitbit for $2.1 billion.

The New Pixel 4 - Is Google Ready to Take on the Mobile Goliaths?
The New Pixel 4 - Is Google Ready to Take on the Mobile Goliaths?

This week Google launched its much-anticipated flagship smartphone, the Pixel 4. The previous Pixel iterations were unable to reach the masses, but will this new successor give Google the spot it deserves in the ranks?

Teetering On The Edge Of Innovation
Teetering On The Edge Of Innovation

In the CE space there seems to be a lack of compelling innovation, says Eddie Hold, President of NPD's Connected Intelligence. Phone and smartwatch launches have become small iterative enhancements rather than substantial innovations, while IFA, was a muted affair. So what will help tech reinvigorate the market?

IFA Goes Mobile
IFA Goes Mobile

IFA hasn’t historically received much attention from the mobile world, but that’s been changing as smartphone vendors shift their focus from overly mature markets like the U.S. to EMEA markets where there are still growth opportunities. Industry analyst, Brad Akyuz, highlights some of the mobile announcements from this year’s show.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.