I am very finicky about what is in my skincare products. I like all natural, organic ingredients and the only way I can control what goes into my skincare is by making the products myself. So, every few weeks you will find me in my kitchen melting and mixing small batches of butters and oils. My sisters used to make fun of my kitchen chemistry, but now I hand them a self-satisfied smile when they beg me to mix up a batch for them.
Though I love making my own beauty products from scratch, I have tried to DIY only for skincare and never for makeup. You will not find me crushing berries and bugs for that perfect shade of red lip stain—even I have my limits. It’s just that I’ve always found DIY makeup to be a little harder to create. According to an NPD study, 4 percent of female consumers DIY all of their makeup products, while 12 percent reported that if they had more time, they would DIY some or all of these products*.
My skepticism, however, was thrown out the window when I heard about a new makeup product that allows users to easily create their own foundation. I currently know of two such products on the market. They can be mixed with any facial product—be it a serum, oil, moisturizer, another foundation, or even my DIY skincare body/facial butter—to create a custom blended foundation. The coverage can also be customized by adding less or more drops of the pigment concentrate. Besides the DIY aspect, I also like that I can add more makeup to my skincare. These kinds of products would appeal to women who may not necessarily be DIYers but like using makeup with skincare benefits, as more than eight out of ten use makeup with skincare benefits**.
Today it’s pigment concentrates for DIY foundation; tomorrow it may be these kinds of concentrates for blush, eye shadow, or even lipstick. The kitchen chemist in me just cannot wait for ‘tomorrow.’
*Source: The NPD Group, Inc. / September 2015 Omnibus
**Source: The NPD Group, Inc. / 2014 Makeup In-Depth Consumer Report