Me And My Smartphone, Till Dead Battery Do Us Part
Brad Akyuz, Director ;
Mobile Connected Intelligence
It’s no secret that we all keep our smartphones close, and they are the most personal of personal devices that are available to us. Indeed, on average we interact with our phones 150 times in a given day, which means that if we assume that we all get a decent night’s sleep, we reach for our phones every six-to-seven minutes during the waking hours.
The very first reach for the phone often happens as soon as we wake up. About one-third of smartphone-toting consumers fall asleep with their phone nearby, reaching for it as soon as they wake up. Indeed, the phone is very much the third wheel in many relationships (and fourth, as it’s likely the other person in the bed also has their phone nearby). And while it could be interesting to see how these phones change the romantic dynamic, we’ll stay on safer ground and look at exactly what people are using their phones for first thing in the morning.
According to the Connected Intelligence Smartmeter, 12.5 percent of smartphone users check their in-box as soon as they reach for their phones in the morning (during the work week). Why do I find this surprising? Simply because social networks are the go-to service for personal updates, which means that a lot of the email checking is likely to be work related. So that suggests that 12.5 percent of smartphone users are pretty dedicated to their work email; and the number only drops down to 10.8 percent during the weekend, meaning that many of us need to get a bit more of a life outside work!
The second shocker for the morning regime is that placing or receiving a phone call is the second most popular activity. Six percent of smartphone owners take part in a good old-fashioned voice call first thing in the morning, which is more than particpate in a group chat or messaging app at this time of the day. Of course, the difference is that, on average, we make seven calls per day, spending just over 30 minutes chatting in total. By contrast, consumers spend almost double that in group chat apps, which is something I can personaly attest to. I seem to be constantly bouncing between five different OTT group chats, including a work chat group, family, various groups of friends, and a soccer group (at least this shows I have a work/life balance to counter the possibility that I’m checking email too early on a Sunday).
In between voice calling and group chats is music use, with just under six percent of the base listening to music first thing in the morning. Wrapping up the early morning list are navigation and weather apps as we prepare for the day ahead and the traffic congestion that we may face. Those apps make sense to me, because if the weather forecast is too gray, or the traffic congestion too grim, then perhaps I’ll just turn up the volume and listen to a few more tunes before making my move in the morning.
Related Blog Posts
While wandering the streets of Tokyo this past weekend, I came up with a theory that a city - and the people within it - is made up of alternating layers of the strange and the expected.
NPD Connected Intelligence President, Eddie Hold, explains what makes mobile payments much simpler in other countries and speculates why the U.S. has been slower to adopt mobile payment solutions.
NPD Connected Intelligence President, Eddie Hold, analyzes what the newly proposed T-Mobile and Sprint merger could mean for the industry, and discusses the need for mergers and acquisitions as the competitive landscape continues to shift in this digital economy.
To simplify the complex web of live TV options, NPD Connected Intelligence’s John Buffone has distilled the future into four personas. Identify who you most resemble and perhaps learn a new way to access your favorite shows.
- Top 10 Sellers | Entertainment Industry Trends
- Leisure Sneakers, Comfort-Oriented Styles Drive Footwear Sales
- 10 Trends You Should Know About Kids' Licensed Products
- Plant-based Proteins Aren't Just for Vegans Anymore
- New industry analysis on bra sizing uncovers full-figure opportunities