Home Blog Generation Z Takes Over | Latest Tech Trends

The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

We find ourselves among a new generation, one that is redefining the technology that will shape their lives. Not the often publicized Millennials, but their successors, Generation Z. While no dates squarely define their age and few characteristics evoke imagery of who they will become, one thing cannot be argued: they were born into an always-on, always-connected world.

As in the generations before them, the undefined nature of youth is personified through the new technology that is beginning to surface. The breakthrough devices for Generation Z remain on the horizon, as the Commodore 64 and iPod once did for generations past. Yet, the intelligence that will power these devices is already taking shape. When you wake, do you see the world as it is today or imagine the virtual reality of the future?

I awoke the other day to my son dancing in the kitchen. Having told his new friend Alexa what tracks to play, it became a 6:00 a.m. dance party. Just as iPads trained children to expect every screen to be touch enabled, soon they’ll expect all devices to work simply by speaking to them. But the future is not about a migration to voice commands; rather, it’s a shift towards intelligent devices. Voice assistants such as Amazon’s Alexa are constantly learning our behaviors and interests. As this massive trove of data is processed, we will see a shift toward assistants anticipating and reacting to our needs as opposed to merely doing what they are told.

The groundwork is being laid through devices that already integrate elements of artificial intelligence. Devices, like the Nest learning thermostat, and the skills of Siri and Alexa are introducing this concept throughout our homes. While usage of voice commands is growing rapidly, it remains a basic interaction, such as telling Siri to call someone; but, technology is on the verge of enabling interaction with devices in a more human-like manner.

Will Generation Z grow up to see each day for its endless possibilities and refuse to accept the practical boundaries of the status quo?



Related Blog Posts


Hooking Them Young(er)
Hooking Them Young(er)

NPD Connected Intelligence President, Eddie Hold, looks at the opportunity for carriers to acquire new subscribers through kid-friendly plans.

Data Corruption
Data Corruption

What will it take to make smart cities a reality? Collaboration. See more in this blog by NPD Connected Intelligence President, Eddie Hold.

Foldables Are Coming
Foldables Are Coming

Will foldable smartphones give consumers a reason to lust after a new device or will ever-increasing costs become a barrier? See thoughts from Connected Intelligence President, Eddie Hold regarding the latest innovation.

The best phone you cannot (easily) buy
The best phone you cannot (easily) buy

NPD Connected Intelligence president, Eddie Hold, provides his take on Huawei’s latest smartphones, the Mate 20 and Mate 20 Pro

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

Privacy Notices.

© The NPD Group, Inc.