Home Blog Makeup Has Grown at 3 to 4 Times the rate of Skincare

The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

Years ago, when I was home from college for Christmas break, I remember taking my closet apart one night searching for my favorite “going out” sweater to wear to a party. I knew I never brought it up to school, so it had to be there – except it wasn’t. Aggravated and annoyed, I ended up wearing something else. The next morning, my sister walked into my room to ask me a question and she’s wearing—you guessed it—my favorite sweater. And damn if she looked better in it than I did.

As any woman with a sister knows, whether you like it or not, sisters will borrow from your closet. In the world of beauty, makeup and skincare are no different. Moisturizers with a tint, foundation with sun protection, and colored lip balms are all proof of how these sister categories borrow from each other. But what happens when one sister outshines the other, helped in part by what she borrows? Kind of like when she looks better in your clothes than you do. But I digress.

Consider this. The gap in dollars between prestige makeup and skincare sales has widened. While both categories have grown in volume every year since 2013, makeup has grown at three to four times the rate of skincare, resulting in a gap in dollars of over $1.5 billion in 2015. This is three times larger than the gap between the categories two years ago. So yes makeup is doing well, but it appears to be succeeding at the expense of skincare.

Consumers continue to search for instant gratification and makeup delivers on that need. Add to that an expanded range of skincare benefits (serum foundations, primer oils) and skincare trends (star ingredient, natural products), and the evidence is clear that in addition to fun and play, makeup can also deliver on a multitude of more serious skincare needs.

While this may be dispiriting news for skincare, this is excellent news for consumers. There is no doubt that the sisterly bond that ties makeup and skincare is both important and beneficial to all beauty users, and will continue to drive the sales of both categories for years to come.

Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market


Related Blog Posts


Gender Fluidity in Makeup
Gender Fluidity in Makeup

Inclusivity, representation, and equality – in the beauty community these words are becoming as common as attractive, sexy, and feminine used to be. We are observing an increasing number of brands relying on male brand ambassadors and influencers to promote cosmetics.

Make-up applicators: the shining stars of the French beauty market
Make-up applicators: the shining stars of the French beauty market

The total value of make-up sales in France declined in 2018, but sales for make-up applicators, which includes brushes and sponges (amongst others) increased 19%.

Beauty Outlook for 2019
Beauty Outlook for 2019

In beauty, we have seen stress-reducing ingredients like adaptogens, healing crystals and CBD emerge as some of the breakout stars of 2018. The coming year will see areas of growth within each U.S. prestige beauty category, but recession fears may slow the performance of the total market as consumers make the move to more careful consumption.

Merry and Bright for Beauty
Merry and Bright for Beauty

With over a week until Thanksgiving, the holiday season is already in high gear. Given the huge success of the U.S. beauty market last holiday, what can we expect from this one?

Subscribe to our blog

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.