Home Blog Saturday & Sunday In-store Business
Nov 28, 2016

Stores Saved Black Friday Weekend

Subscribe to our blog

That's right. Despite the surge of online and Thanksgiving Day  in-store sales, combined with the less-than-stellar Friday  in-store sales, retailers got the boost they needed from Saturday and even Sunday in-store business.  Saturday and Sunday, which was almost non-existent last year, showed up to save the overall weekend business this year. 

But, the feel of the weekend was different.  It was filled with shoppers looking for ideas.  It was filled with shoppers socializing and familiarizing themselves with the merchandise. Frankly, many were researching what to get next, after scoring online and in-store Black-Thursday deals.  In the past consumers did their research online and then purchased in-store, but brick and mortar stores are now critical to consumers’ research needs. This translates to exactly what brick retailers needed to round out this Thanksgiving weekend – on Saturday and Sunday consumers came and bought, impulsively and socially.

Welcome to the new dynamic of the peak holiday shopping period that used to center around Black Friday and door busters.  Now, redefined, pre-Thanksgiving online deals and Thanksgiving Day shopping take center stage. Stores play more of a supporting role, but they are still important to the holiday retail story, and they still score big.  



Stay current in your industry
SUBSCRIBE

Related Content

Tagged: Retail


Lingering Apprehension About In-Store Shopping Leaves Apparel Consumers Planning to Favor E-Commerce for the Near Future, Reports NPD
Lingering Apprehension About In-Store Shopping Leaves Apparel Consumers Planning to Favor E-Commerce for the Near Future, Reports NPD

Online shopping has been a source of optimism in apparel through the pandemic. Now, altered in-store shopping experiences are keeping e-commerce strong.

Spending Gets More Personal as U.S. Consumers Get Out of Their Homes and Go Into Stores, Reports NPD
Spending Gets More Personal as U.S. Consumers Get Out of Their Homes and Go Into Stores, Reports NPD

The importance of enhancing life at home during the pandemic remains, but retail trends show an increased interest in categories like apparel and beauty. Social Image Requests (optional): consumer, wearing mask, in a store, shopping for apparel

The NPD Group Launches Chinese Luxury — Direct Retail Tracking
The NPD Group Launches Chinese Luxury — Direct Retail Tracking

NPD launches service that covers both domestic and international brick-and-mortar spending in luxury direct retail made by consumers in China.

Apparel Consumers Have Moved From a Mode of Necessity and Comfort to One of Recreation, Reports NPD
Apparel Consumers Have Moved From a Mode of Necessity and Comfort to One of Recreation, Reports NPD

Shifts in apparel consumer purchase behavior during the pandemic point to important changes as U.S. sales declines soften dramatically.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice. | Cookie Settings

Follow Us

© 2020 The NPD Group, Inc.