Home Blog Blog | A Natural Holiday
Dec 19, 2016

A Natural Holiday

Subscribe to our blog

My sister is a millennial mom and, like many millennial moms, she tries to keep her family’s impact on the environment to a minimum. As an example, when giving out Christmas gift ideas for her daughter, she asked for no plastic toys. Plastic is bad for the environment, she explained. Yeah, I get that. But trust me when I tell you, finding non-plastic toys is more challenging that it seems. 

The ideology behind my sister’s gift request is one that is permeating practically every industry on the market today. In beauty specifically, words like sustainable, organic, and natural are keywords in many of the brands and products experiencing success. This especially holds true in skincare. 

Natural brands have long been experiencing their heyday within the skincare category, and given the current consumer sentiment, their momentum will continue to thrive -- even during the holidays. While the season may be more traditionally tied to items like plastic toys, electronic gadgets, and apparel, natural beauty in the prestige skincare market has proven that it has a place under the Christmas tree. In fact, natural brands and products have outpaced total skincare performance during the holiday month of December for the past two years, growing at double the rate of the category.

What does this mean for skincare, and for beauty as a whole? The bottom line is, we need to acknowledge and react. Not all brands can be natural, but most brands can be sustainable and/or safe from harmful ingredients. The consumers of today, and tomorrow, are going to demand more of this accountability from the brands they buy, whether in beauty, toys or any industry in between. It would be nice if one day plastic toys are outnumbered by toys made of more environmentally friendly materials. The planet will benefit… and it would make my Christmas shopping so much easier.



Stay current in your industry
SUBSCRIBE

Related Blog Posts

Tagged: Beauty


The New Clean-ical
The New Clean-ical

As consumers voice concerns over ingredient safety, clinical brands that are making public statements on clean ingredients are growing by a combined +100 percent. Such brands are creating products that forgo harmful synthetics, while maintaining their clinical ethos.

Festival Hair: Is Boho-Chic Here to Stay?
Festival Hair: Is Boho-Chic Here to Stay?

At major music events like Coachella, festival-goers want to be camera-ready at all times. Savvy retailers are marketing to this audience, and sales of specialty hair products such as glittery and holographic hair gel rose this year in the week leading up to the festival.

Holiday Trends Are Driving the Success of Germany’s Beauty Industry
Holiday Trends Are Driving the Success of Germany’s Beauty Industry

As we’re halfway into the calendar year, I wanted to take a few minutes to look at the most important beauty holidays during this period and how they are influencing the total prestige beauty market evolution in Germany.

Where is the Pride in Fragrance?
Where is the Pride in Fragrance?

Walking through a department store in June, shoppers may see plenty of Pride-related marketing surrounding in apparel. Is there an opportunity for the beauty industry - and specifically, fragrance - to step up their efforts?

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.