My sister is a millennial mom and, like many millennial moms, she tries to keep her family’s impact on the environment to a minimum. As an example, when giving out Christmas gift ideas for her daughter, she asked for no plastic toys. Plastic is bad for the environment, she explained. Yeah, I get that. But trust me when I tell you, finding non-plastic toys is more challenging that it seems.
The ideology behind my sister’s gift request is one that is permeating practically every industry on the market today. In beauty specifically, words like sustainable, organic, and natural are keywords in many of the brands and products experiencing success. This especially holds true in skincare.
Natural brands have long been experiencing their heyday within the skincare category, and given the current consumer sentiment, their momentum will continue to thrive -- even during the holidays. While the season may be more traditionally tied to items like plastic toys, electronic gadgets, and apparel, natural beauty in the prestige skincare market has proven that it has a place under the Christmas tree. In fact, natural brands and products have outpaced total skincare performance during the holiday month of December for the past two years, growing at double the rate of the category.
What does this mean for skincare, and for beauty as a whole? The bottom line is, we need to acknowledge and react. Not all brands can be natural, but most brands can be sustainable and/or safe from harmful ingredients. The consumers of today, and tomorrow, are going to demand more of this accountability from the brands they buy, whether in beauty, toys or any industry in between. It would be nice if one day plastic toys are outnumbered by toys made of more environmentally friendly materials. The planet will benefit… and it would make my Christmas shopping so much easier.
2019 Cosmoprof North America: The Beauty of Sustainability
Date: Monday July 29 | 4:15 p.m. PDT
Location: Las Vegas, NV
Presentation: The Beauty of Sustainability
Speaker: Larissa Jensen | Executive Director, U.S. Beauty Industry Analyst, The NPD Group
Overview: Sustainability is a requirement for new and existing brands as well as a driver of innovation and opportunity across the Beauty industry. Join NPD Group beauty analyst Larissa Jensen for an exploration of North American beauty trends, the role of sustainability, and the beauty industry’s response. This mini-journey evaluates the impact of sustainability on the beauty market now and in the future by identifying challenges and opportunities created by the changing beauty retail and consumer landscape. Dive into the key trends including current well-executed sustainability strategies and opportunities for the future.