Home Blog Canadian technology sales results.
Jan 19, 2017

Canadians Put Premium Notebooks on Their Holiday Wish List

Subscribe to our blog

Another Holiday season has come to an end and based on The NPD Group’s sales results, the past 6 weeks for the IT Hardware market did very well.  Across the consumer IT industry the majority of categories delivered positive revenue results, which has not been seen for quite some time.  Standing on top is the Notebook market which, during holiday, I would say exceeded expectations with volume growth at +9% and revenue results at +20%.  I am not surprised by the revenue results as we have been tracking the Premium Price/Performance market throughout the year and Canadians continue to embrace these higher performing Notebooks – and certainly seem prepared to pay for that higher performance!  Premium Notebooks, priced above $800 experienced revenue growth of 29% during Holiday.

For those who wished to find a Premium Notebook under their tree they were not disappointed.  Over 63% of every dollar spent for a Notebook during Holiday 2016 was spent on a Notebook priced above $800.  Despite the increased focus on Black Friday and tremendous deals being offered throughout the holiday, Canadian consumers have shown a desire to have Premium Notebooks to address their computing needs.  In fact it is the Ultra-Premium market, $1,200 and above, that delivered the strongest performance with volume sales up 24% and revenue results almost 50% stronger than Holiday 2015.

For the industry, what I see as a very encouraging sign is that 10 of the top 11 vendors in the market all experienced an increase in both volume and revenue results in this Premium market.  A fantastic way to end 2016 and hoping that as we look towards 2017 that this industry embraces these strong Premium results, during a time typically driven by low-end sales, and uses this as a springboard for 2017.  Let’s hope for continued focus on Premium Notebook product lines to meet the needs of what Canadians are demanding.



Stay current in your industry
SUBSCRIBE

Related Content

Tagged: Technology


Reseller Verticals
Reseller Verticals

Insight Across 20 Vertical Sectors

Holiday 2019:  Retail Sales Fell Flat Despite Strong Last Minute Push, Reports NPD
Holiday 2019: Retail Sales Fell Flat Despite Strong Last Minute Push, Reports NPD

Holiday 2019 sales of apparel, toys, technology, small appliances, athletic footwear, and prestige beauty were flat, despite last minute shopping boost.

What Does the Future Hold for Amazon Prime Day?
What Does the Future Hold for Amazon Prime Day?

Amazon's Prime Day has evolved into a shopping holiday. Four of NPD's Industry Advisors share their insights and expectations for the future of this retail event.

Home Automation Sales Shift
Home Automation Sales Shift

Shifts in U.S. consumer purchase behaviors show signs of a maturing home automation marketplace. Here’s a closer look at what’s happening in key categories.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice. | Cookie Settings

Follow Us

© 2020 The NPD Group, Inc.