Home Blog Four Thousand Pixels Streaming to a TV Near You

The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

Have you streamed video? Of course you have, as the majority of U.S. homes subscribe to a streaming service such as Netflix, Amazon Video or Hulu.

Have you watched programming on a 4K TV? Maybe, as 15 million U.S. homes already have one.

Have you streamed a 4K video on that TV? The odds are probably higher than you think. Here’s a quick overview of the landscape… bottom line is, the ability to stream 4K video content is ramping up fast.

4K UHD TV sales are accelerating rapidly and the resulting installed base tripled over the past year. In fact, a majority of consumers that purchased a 55-inch or larger TV during 2016 opted for a 4K model. But for 4K streaming content to reach viewers, they must also have enough bandwidth. Generally, consumers need a steady Internet speed of at least 25 Megabits per second (Mbps) for 4K content streaming.

NPD Group Chart | Four Thousand Pixels Streaming

Source: The NPD Group, Inc. / Retail Tracking Service;
NPD Connected Intelligence Connected Home Entertainment Report – January 2017

To observe viewer’s in-home Internet speeds a broadband speed test was embedded into our surveys. This does not track the speed consumers pay for, but how much they get throughout the day, as the average home has eight connected devices that may be eating up bandwidth. 

The net result showed that approximately six in ten 4K TV homes have fast enough Internet speeds to stream 4K video – totaling nine million households. The growth in 4K TV sales and fixed broadband speeds enabled this audience to grow from only 2.4 million homes one year ago... And the projections for the next few years, well, that chart looks like a hockey stick.



Related Blog Posts


The Dream of A La Carte TV
The Dream of A La Carte TV

NPD’s Connected Intelligence Analyst, John Buffone, takes a look at how the direct-to-consumer (DTC) trend extends beyond CPG brands and has established a foundation in the TV and Movie industries.

Edgy Phones Bring Hope At MWC19
Edgy Phones Bring Hope At MWC19

NPD’s Connected Intelligence President, Eddie Hold, shares highlights from MWC2019 including 5G, foldables, and other interesting mobile phone form factors that are working to break the mold.

MWC and The U.S. Unlocked Market: A Shining Opportunity for OEMs Squeezed by Top Vendors
MWC and The U.S. Unlocked Market: A Shining Opportunity for OEMs Squeezed by Top Vendors

NPD Connected Intelligence analyst, Brad Akyuz, takes a look at what’s to come at this week’s MWC19.

Who’s That Nipping at the Heels of the “Big Three” SVOD Services
Who’s That Nipping at the Heels of the “Big Three” SVOD Services

The “Big Three” U.S. SVOD players – Netflix, Hulu, and Amazon Prime Video – receive a lot of media attention for their original runaway hits, award-winning series or meme-spurring content.

Subscribe to our blog

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.