Home Blog Shifting U.S. Eating Patterns Are the New Reality
Nov 13, 2017

Real Life Lessons Learned and Treasured

Subscribe to our blog

These past several months I spent much of my time compiling and writing the 32nd Eating Patterns in America (EPA) report. It’s my second year authoring EPA and my third year traveling the country to share the insights gained from this report. Although I have a long way to go to top my predecessor’s longevity in writing the report (29 years), I'm enjoying bringing my own perspective  into our rich, ongoing food and foodservice research.   But I find that where my perspective on the data intersects with our clients’ real life experience is where real learning happens.

It’s my privilege to travel around the country meeting with and presenting EPA to our clients, and a luxury to hear firsthand what’s on their minds. They deal daily with the realities of changing consumer attitudes, behaviors, and demographics, an evolving marketplace with ongoing channel and digital disruptions; and increasing competition for consumer mindshare and dollars. As a result of our conversations together, this year’s EPA addresses many of these new realities.

There are four new realities in particular that are a focus of our view on the state of the consumer: The New Retail, The New Convenience, The New Restaurant, and The New Health and Wellness. These topics best represent the areas where there has been the most change or evolution.  So this year, in addition to the long-term trends on consumption of foods and beverages, visits to restaurants, cooking methods, and attitudes on nutrition and diet, we also included our perspective of emerging trends facing the food and foodservice industries.  We explore the challenges of a low growth macro environment that is also enduring significant digital disruption, evaluate the long-term implications of demographic  change, examine new consumer attitudes about time spent at home, expand our view into the changing restaurant landscape, and more.

The contributions of our client partners brings to mind an ancient proverb that is a personal favorite of mine: As iron sharpens iron, so one man sharpens another.  I look forward to sharing my perspective on new realities with food and foodservice executives this year so that together we may sharpen our vision for finding growth in this challenging consumer landscape.

Stay current in your industry

Related Blog Posts

Tagged: Food Consumption

Holiday Meals Aren’t Just for Meat Eaters
Holiday Meals Aren’t Just for Meat Eaters

A vegetarian tests a meatless loaf on his meat-eating family and it meets with their approval… and requests for second helpings.

Food and Beverage Trends to Watch in 2020
Food and Beverage Trends to Watch in 2020

In 2020, NPD Food Analyst, Darren Seifer, predicts tailwinds behind the plant-based food movement, food as medicine, the morning meal focus, and sustainability.

Breakfast in Bed – At Night?
Breakfast in Bed – At Night?

New food trends research shows that there is a changing consumer mindset of what constitutes a breakfast food, and traditional breakfast foods are now being eaten throughout the day.

Are Consumers Walking the Sustainability Talk?
Are Consumers Walking the Sustainability Talk?

The sustainability issue is now front and center and although adoption may be slow, it’s top of mind with consumers and change is beginning to happen, but there still is a long way to go in terms of mass consumer adoption of sustainability efforts.


Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice. | Cookie Settings

Follow Us

© 2020 The NPD Group, Inc.