Home Blog Blog | Sitting Pretty in the Post Mobile Era
Jan 12, 2017

Sitting Pretty in the Post-Mobile Era

Subscribe to our blog

If there was any doubt that we are entering the post-mobile era, this year’s CES ratified the fact. The absence of mobile integration as a core discussion, and “must show-off” checkbox, demonstrates that the ground has shifted. Where iOS and Android integrations were the must-have stamp of approval in previous years, this year the badge of honor was to show-off Alexa integration.

Of course, that’s not to say that mobile integration has been abandoned. Far from it; all home automation and other products still need to work well with mobile. The “post-mobile era” simply means that mobile is no longer the absolute center of the tech universe. There is now room for a new operating system or interface to control the surrounding tech devices, particularly as the range of devices that need connecting are primarily static devices within the home. The simple power of an always-listening voice interface that can work across a broad range of devices, (almost) regardless of brand, is compelling and is seen as a way to help drive demand for new tech categories such as home automation.

This fundamental shift in power regarding who controls the consumer connection has the potential to shake up the industry. As a case in point, the last such change was the shift from mundane mobile phones to mobile computing platforms (aka, the smartphone), which saw a dramatic change in tech leadership, with the ascent of Apple and Samsung in particular, the collapse of Nokia and Blackberry, and a twilight zone of struggling OEMs in the middle.

As such, while Amazon was clearly the winner at CES – without even showing up – Apple should be concerned that Siri was rarely mentioned as an interface for home automation solutions. Of course, Apple still holds a key card when it comes to the consumer, thanks to the iPhone, while Amazon has not succeeded in making an impression in the mobile space. As a result, Amazon still has to address the mobile part of the post-mobile era, which remains key; however, that does not necessarily mean that it needs to build a mobile phone. Rather, if Alexa’s momentum continues, there is the potential to communicate with Alexa through an app as opposed to owning the hardware… and let’s not forget, at least one Amazon app is typically found on most smartphones, regardless of the underlying OS.

While Amazon’s Alexa was last week’s big winner, Google has the potential to ultimately benefit the most. The combination of Google Home, Android phones, Nest devices, Android-based TVs and set-top devices provides a comprehensive base that supports a unified consumer/device communication via whatever device type the consumer happens to be using. Further, with tighter integration into the operating system, and its own search engine backing all of those random inquiries, Google certainly owns enough of the ecosystem to compete in whatever the post-mobile world brings… including more phones.



Stay current in your industry
SUBSCRIBE


Working and Schooling from Home Prompts Sales Growth for Productivity Tools, Reports NPD
Working and Schooling from Home Prompts Sales Growth for Productivity Tools, Reports NPD

Office supplies and tech products tied to home office solutions, organization, and school from home have seen substantial sales increases. Furthermore, the current circumstances have prompted an off-season, springtime surge in traditional back-to-school supplies purchases.

It’s Time for Home Productivity to Shine
It’s Time for Home Productivity to Shine

Whether sheltering in place or under quarantine at home, work and school demands continue for many Americans. As most attempt to settle into this new reality, NPD saw historic sales increases in tech hardware and accessories over the first two weeks of March.

U.S. Retail Consumer Trends Shift Dramatically Amid COVID-19 Crisis
U.S. Retail Consumer Trends Shift Dramatically Amid COVID-19 Crisis

Some retail industries are more vulnerable than others, but early data reveals short-term opportunities to help us all navigate the unknown path ahead.

5G Smartphone Sales Are on the Rise in the U.S., But Accounted For Less Than 1% of Devices in 2019, According to NPD’s Mobile Phone Tracking Service
5G Smartphone Sales Are on the Rise in the U.S., But Accounted For Less Than 1% of Devices in 2019, According to NPD’s Mobile Phone Tracking Service

U.S. sales of 5G smartphones grew nearly nine-fold from first half 2019 to second half 2019, and NPD expects to see continued growth in 2020.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice. | Cookie Settings

Follow Us

© 2020 The NPD Group, Inc.