Home Blog Gifting Skincare for the Holidays
Nov 28, 2017

The Gift of Great Skin

Subscribe to our blog

Traditionally, skincare has not been the most giftable beauty category. Aside from me, not many dream of opening a holiday present to reveal a cleanser and moisturizer in a pretty package. Skincare can be complicated and women may not always know what they need. This makes for a major hurdle to cross when competing against the more sparkly makeup and sentimental fragrance categories for those important holiday dollars.

Consumers want brands to make understanding skincare easy for them. One-quarter of U.S. women recently surveyed by NPD said they prefer to purchase skincare as a regimen or kit.* Purchasing regimens provides the consumer with a trial period to see how the products purchased affect their skin. Some retailers have started to capitalize on this. Sephora’s Favorites sets, or boxes that contain a multitude of brands centered on a theme, are released periodically throughout the year. While in the past there has been more attention on curating boxes for fragrance and makeup, this year a few of their skincare boxes sold out within a day of going on sale. Picking the right theme, such as “Superfoods” or “Beauty Remedies,” has been key to the retailers’ success, and manufacturers are taking note.

A slew of brands debuted gift sets this year by curating their own theme. Skincare for makeup lovers, skincare to create a glow, and giftable sets that contain a full size mask along with a trial size regimen focusing on a particular skin issue are all selling out at specialty retailers. Sets like these put the “fun” in functional for consumers. You can purchase a prep routine for the makeup junkie in your life, or your sister’s favorite mask along with a trial size regimen from the same brand.

December, while very important to beauty, is just about 14 percent of prestige skincare’s yearly volume, according to NPD. Not surprisingly, skincare captures the smallest dollar share during the key holiday period. However, as the category continues to evolve into a more social and playful space, perhaps gifting skincare will one day become as exciting for everyone else as it is for me.

*Source: The NPD Group / Women’s Facial Skincare Consumer Report 2017



Stay current in your industry
SUBSCRIBE

Related Blog Posts

Tagged: Beauty


Will this Holiday be a Beauty?
Will this Holiday be a Beauty?

If history repeats itself, U.S. prestige beauty’s sales performance during the holiday season will be the opposite of how the market performed in the first nine months of the year. This means we should see a solid Holiday 2019 performance for the industry.

VSCO Girls: How A Consumer Group Born on Social Media Has Cross-Industry Implications
VSCO Girls: How A Consumer Group Born on Social Media Has Cross-Industry Implications

The VSCO girl subculture took hold this summer and has created opportunities for products and brands in a variety of industries including apparel, beauty, fashion accessories, footwear, sporting goods and technology. We asked our industry analysts to weigh in regarding the implications and opportunities for their industries.

The Price of Perception
The Price of Perception

As we enter the holiday season, beauty products will likely be a gift of choice for many people. While hot deals have become a holiday shopping staple, prestige brands and retailers must strike a balance between offering value and staying true to their heritage.

The New Clean-ical
The New Clean-ical

As consumers voice concerns over ingredient safety, clinical brands that are making public statements on clean ingredients are growing by a combined +100 percent. Such brands are creating products that forgo harmful synthetics, while maintaining their clinical ethos.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.