Things are About to Get Pretty Sticky
Leen Nsouli, Director, Industry Analyst ;
Each year, a new trend sweeps the hallways of schools across the United States. We’ve seen coloring, rubber band bracelets, boondoggle, and many more in recent years. This year the hashtag “#Slime” is nearing two million posts on Instagram. What this can be attributed to isn’t clear. What is clear is that slime is making a comeback; and consumers, who are mainly students, are making it from scratch at home. The at-home slime recipe calls for one bottle of glue, shaving cream, borax, water, and food coloring.
For those who might be unsure as to what slime is, it’s a moist, soft, and slippery substance which may have formerly been looked at with disgust. That’s changing. Some Instagram videos feature slime being kneaded with the hashtag “#oddlysatisfying,” promoting relaxation through the visual. More importantly, students are embracing slime and bringing their homemade slime with them to school.
Students have always found ways to create homemade projects and bring these to school to exchange, gift, and even sell to each other. Thanks in part to this latest trend, glue sales are up 4 percent for the latest 26 weeks*. With parents and students heading to the store to purchase slime ingredients, 70 percent of glue growth is stemming from brick-and-mortar stores. Sales of school glue, the main slime ingredient, are up over $3 million versus the prior year. And with students making slime in various colors, including glittery slime, it’s no wonder glitter glue is up 12 percent for the same time period.
So far, U.S. regions seeing the highest rate of growth include the East and West South Central census divisions**. The slime trend is oozing its way into schools throughout the nation and worldwide, and as more parents receive requests for the five key ingredients, retailers want to make sure they not only have these, and other slime enhancing supplies, stocked, but are staying up to date on the latest fads that can move sales in the school and office supplies space.
*Source: The NPD Group, Inc. / Weekly Retail Tracking Service, 26 weeks
ending December 2016
**Source: The NPD Group, Inc. / Weekly Store-Level Retail Tracking Service, 26 weeks ending December 2016
Related Blog Posts
Convenience-based online purchasing methods, and Millennial parents stepping in as the next generation of back-to-school shoppers are shifts that are changing the face of back-to-school shopping for traditional supplies.
With many technologies and smart devices at our disposal, consumers nevertheless need a cleanse from the digital stare. New office designs; growth in pen, planner and notebook sales; and trends like bullet journaling and hand lettering, reflect this digital detox.
The U.S. office supplies industry is no exception to the shopping trends emerging this holiday season, as there are several products trending for holiday crafting, gift giving, and home décor.
Setting political views aside, the women’s movement has positively influenced the sales of office supplies.
- Top 10 Sellers | Entertainment Industry Trends
- Leisure Sneakers, Comfort-Oriented Styles Drive Footwear Sales
- 10 Trends You Should Know About Kids' Licensed Products
- Plant-based Proteins Aren't Just for Vegans Anymore
- New industry analysis on bra sizing uncovers full-figure opportunities