Each year, a new trend sweeps the hallways of schools across the United States. We’ve seen coloring, rubber band bracelets, boondoggle, and many more in recent years. This year the hashtag “#Slime” is nearing two million posts on Instagram. What this can be attributed to isn’t clear. What is clear is that slime is making a comeback; and consumers, who are mainly students, are making it from scratch at home. The at-home slime recipe calls for one bottle of glue, shaving cream, borax, water, and food coloring.
For those who might be unsure as to what slime is, it’s a moist, soft, and slippery substance which may have formerly been looked at with disgust. That’s changing. Some Instagram videos feature slime being kneaded with the hashtag “#oddlysatisfying,” promoting relaxation through the visual. More importantly, students are embracing slime and bringing their homemade slime with them to school.
Students have always found ways to create homemade projects and bring these to school to exchange, gift, and even sell to each other. Thanks in part to this latest trend, glue sales are up 4 percent for the latest 26 weeks*. With parents and students heading to the store to purchase slime ingredients, 70 percent of glue growth is stemming from brick-and-mortar stores. Sales of school glue, the main slime ingredient, are up over $3 million versus the prior year. And with students making slime in various colors, including glittery slime, it’s no wonder glitter glue is up 12 percent for the same time period.
So far, U.S. regions seeing the highest rate of growth include the East and West South Central census divisions**. The slime trend is oozing its way into schools throughout the nation and worldwide, and as more parents receive requests for the five key ingredients, retailers want to make sure they not only have these, and other slime enhancing supplies, stocked, but are staying up to date on the latest fads that can move sales in the school and office supplies space.
*Source: The NPD Group, Inc. / Weekly Retail Tracking Service, 26 weeks
ending December 2016
**Source: The NPD Group, Inc. / Weekly Store-Level Retail Tracking Service, 26 weeks ending December 2016
Home Improvement Insights Summit
Date: September 24, 2019 | 2:45 p.m. – 3:15 p.m. CT
Location: Sofitel Chicago | Chicago, IL
Presentation: Planning for Growth: Understanding the Online Home Improvement Consumer
Speaker: Leen Nsouli, Executive Director, Industry Analyst – U.S. Home Improvement
Overview: The retail marketplace is still in the midst of an ongoing online shift now more rapidly than ever before. The availability and advancement in technology at retail is changing the way consumers shop and purchase. Generational shifts in lifestyles and values are also impacting the sales of retail categories. The home improvement market is anticipated to grow as generation cohorts enter key life moments. This presentation will provide an overview of the size of the home improvement market, the products driving growth and declines, channels shopped, what motivates the consumer to buy, and key behavioral factors of the DIY consumer. Members can anticipate that the content will help them identify opportunities growth, how to connect with the online consumer, and what barriers they will need to overcome in the years ahead.