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Insights and Opinions From Analysts and Experts in More Than 20 Industries

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The Dream of A La Carte TV

NPD’s Connected Intelligence Analyst, John Buffone, takes a look at how the direct-to-consumer (DTC) trend extends beyond CPG brands and has established a foundation in the TV and Movie industries.

Mar 14, 2019
Sports
Sneakernomics: E-commerce in Sports Retail

While e-commerce giants pose big competition, brands and retailers are successfully building their own niche, online platforms and there remains plenty of room to grow in this space. Matt Powell highlights the strategies and ways in which brands and retailers can win online.

Mar 8, 2019
Foodservice
Breakfast Is Sunny Side Up

Breakfast at restaurants and foodservice outlets has shown consistent traffic growth over the last several years. The only foodservice meal with year-over-year growth.

Edgy Phones Bring Hope At MWC19

NPD’s Connected Intelligence President, Eddie Hold, shares highlights from MWC2019 including 5G, foldables, and other interesting mobile phone form factors that are working to break the mold.

Feb 27, 2019
Food Consumption
Australians Prefer Home-Cooked Meals over Convenience

Latest research from NPD Australia reveals home-cooked meal is still the most desired option for Australians

Feb 26, 2019
Office Supplies
Spark Joy to Grow Sales

The launch of Marie Kondo’s new Netflix series “Tidying Up with Marie Kondo” brought the idea of “Choosing Joy” to American households and the response has been mass participation. Sales of organization products including file storage supplies and specialty labels are growing, reaping the benefits of consumers’ latest obsession with tidying.

Feb 26, 2019
Footwear
Where Will the Payless Sales Go?

After the going out of business sales are over, the most likely beneficiaries of Payless’s demise will be Walmart and, to a lesser extent, Target, followed by Kohl’s. According to NPD’s Checkout, almost half of Payless footwear in-store buyers also bought footwear at Walmart in 2018. Twenty percent also bought from Target, and coming in third was Kohl’s, though Kohl’s average price per pair is approximately double that of Payless

Feb 26, 2019
Foodservice
France: A Restaurant’s Interior Design Is Just as Important as What’s on the Menu

The NPD Group’s foodservice industry expert for Europe and Russia offers insight on the importance of interior design in today’s restaurants

MWC and The U.S. Unlocked Market: A Shining Opportunity for OEMs Squeezed by Top Vendors

NPD Connected Intelligence analyst, Brad Akyuz, takes a look at what’s to come at this week’s MWC19.

Feb 20, 2019
Beauty
Make-up applicators: the shining stars of the French beauty market

The total value of make-up sales in France declined in 2018, but sales for make-up applicators, which includes brushes and sponges (amongst others) increased 19%.

Feb 15, 2019
Sports
Sneakernomics: Predictions for Sports Retail in 2019

Matt Powell expects a rocky year for the sports industry in 2019, as macro issues will likely weigh heavily on the industry. In these challenging times, what can retailers and brands do to stand out? Powell outlines his expectations and what opportunities should be seized to thrive.

Michael Diamond
Feb 14, 2019
B2B Technology
Thank you, Maslow! CES Takeaways

NPD B2B tech industry analyst, Michael Diamond, takes a look at some of the technologies from CES 2019 that will impact the B2B tech market.

Feb 14, 2019
Video Games
Spider-Man’s Resurging Brand Power across Entertainment Industries

The Spider-Man license in the U.S. has an incredible impact across multiple industries, including media entertainment, video games, books, and toys.

Feb 11, 2019
Home , Appliances
Putting a Fresh Perspective on “More of the Same”

The core consumer needs haven’t changed, but we need to find new ways to keep consumers engaged with housewares, appliances, and home textiles products.

Feb 7, 2019
Entertainment
Who’s That Nipping at the Heels of the “Big Three” SVOD Services

The “Big Three” U.S. SVOD players – Netflix, Hulu, and Amazon Prime Video – receive a lot of media attention for their original runaway hits, award-winning series or meme-spurring content.

Feb 5, 2019
Sports
Sneakernomics: What Really Happened with Athletic Footwear and Activewear Sales in 2018

Matt Powell provides the highlights and his analysis on how the brands and categories across the U.S. athletic footwear and activewear markets fared in 2018.

Feb 4, 2019
Foodservice
UK: Driven by technology and convenience, British foodservice industry visits fall as consumers increasingly prefer ‘off-premise’ dining options

Dominic Allport, UK’s Insight Director for market research company, The NPD Group, provides insight into expectations for the British foodservice industry through the end of 2020.

Jan 31, 2019
Office Supplies
The E-Commerce Effect

2018 was a year of continued online growth for the U.S. office supplies industry; while brick-and-mortar retail sales were relatively flat, the e-commerce channel grew double digits compared to 2017. E-commerce has transformed the way consumers browse, compare, and purchase products, and this behavior continues to evolve. As a result, we expect the online channel will bring even more opportunities and changes to the office supplies space in 2019.

Jan 29, 2019
Video Games
Mat’s 2019 US Video Game Market Predictions

The U.S. Video Game industry experienced strong growth in 2018, as sales increased 18% to over $43 billion. According to NPD’s Mat Piscatella, it will be difficult, but not impossible, to show significant growth this year against what may have been the strongest software slate in a decade a year ago.

Michael Diamond
Jan 28, 2019
B2B Technology
Like A Box Of Chocolates - 2019 U.S. B2B IT Channel Predictions

The U.S. B2B IT channel experienced eight percent growth in 2018 propelled by a stronger PC market, growth of all-flash arrays, cloud, collaboration screens, and many more. With 2018 in the rearview mirror, see what NPD’s B2B Industry Analyst, Michael Diamond, expects in 2019.

Jan 24, 2019
Sports
Sneakernomics: Golf and Team Sports Equipment 2018 Recap

Matt Powell recaps how sales fared for baseball, golf, soccer, and other sports equipment products in 2018. Baseball/softball equipment sales grew largely as a result of new youth bat safety regulations that required most youth players to replace their bats. Golf was another bright spot for the market. After years of soft sales, the category bounced back. One of the top growth categories in golf were complete golf sets, particularly at opening price-points, suggesting new entrants.

Jan 23, 2019
Video Games
Mat’s 2018 US Video Game Market Prediction Results

Market research company The NPD Group’s video game industry analyst Mat Piscatella provides an overview on his 2018 prediction results for the U.S. video game industry.

Google Finally Doubling Down on Wear OS

Could Google’s purchase of Fossil IP lay the groundwork for a Google branded Pixel smartwatch? See what Connected Intelligence analyst, Weston Henderek, thinks in his latest blog.

Jan 18, 2019
Foodservice
In 2018, Russian Consumers Sought Value When Dining Out

In Russia, throughout most of 2018 there was a noticeable shift in consumer behavior around eating out, with the average individual check in foodservice was virtually flat compared to the same time period in 2017, while the average price per item on the menu increased.

Fashion Footwear & Accessories: Keeping Up the Momentum in 2019

2018 was an impressive year for the U.S. fashion footwear market—its strongest performance in recent years—and most accessories categories saw improved sales results. Though at a slower pace, footwear’s momentum will likely continue, and the accessories market will continue to level out. The most significant trends to watch will be an amplification of the familiar, including athleisure, comfortability, online’s growth and social/environment concerns.

Jan 17, 2019
Automotive
Automotive Aftermarket Forecast for 2019

Nathan Shipley outlines the opportunities as well as challenges for the automotive aftermarket industry this year. NPD forecasts that the industry will see little to no growth in 2019. The biggest factors driving this forecast include a combination of our outlook on miles driven (flat to slightly positive), our forecast for product pricing on the shelf (continuing to increase in the 5 percent range), and Moody’s 2019 forecast for the consumer price index for new and used cars (falling).

Jan 11, 2019
Beauty
Beauty Outlook for 2019

In beauty, we have seen stress-reducing ingredients like adaptogens, healing crystals and CBD emerge as some of the breakout stars of 2018. The coming year will see areas of growth within each U.S. prestige beauty category, but recession fears may slow the performance of the total market as consumers make the move to more careful consumption.

Born To Be Wired

NPD Connected Intelligence President, Eddie Hold, reflects on how the wearables market is starting to move beyond the old anchor products of fitness trackers and smartwatches, and into new categories.

Jan 7, 2019
Sports
Sneakernomics: Nobody Wins a Race to the Bottom

According to Matt Powell, Holiday 2017 was the most promotional on record for the U.S. sports industry – that is, until Holiday 2018. Powell says we need to return the industry to one of aspiration and inspiration, or we face the risk of running a race to the bottom; and that’s a race nobody wins. A new year brings new opportunity to change course.

When Walls Start To Crack

NPD Connected Intelligence President, Eddie Hold, provides analysis of the latest news from Apple.

What Sells? What’s New?

Women’s watches are outperforming their male counterparts for the first time in history, and the market opportunity lies in the hands of new introductions.

Jan 3, 2019
Foodservice
Eating Trends in 2019

Sluggish growth will continue in the food and foodservice industries in 2019. In order to grow, food companies, grocers, foodservice distributors and operators must align with changes in consumption patterns, be leaders in creating customer solutions, and be differentiated in product innovation, quality, experience, and execution.

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