Home Blog 2018 Eco-Friendly Back-to-School
Aug 30, 2018

An Eco-Friendly Back-to-School

Subscribe to our blog

As a society, we’ve been hearing, reading, and thinking more and more about sustainability these days. Spearheaded by the Millennial generation, U.S. consumers are growing increasingly environmentally conscious, and are demanding transparency from brands and manufacturers when it comes to product production, materials, and ingredients. At NPD we’ve been talking a lot about sustainability across our industries, from apparel to sports and the outdoor market, and its presence in the office supplies space is no exception.

In office supplies, the market for products made from recycled materials is growing. With back-to-school on the brain, NPD data shows that school-related categories have experienced sales growth in products with recycled materials during the first six weeks of the back-to-school season; notably, loose filler paper notebooks with a 12 percent increase.* Dated products, including appointment books and calendars, is the largest category with 21 percent of the items sold in this group containing recycled materials.** 

According to a poll conducted by next generation polling and data mining company CivicScience, 31 percent of U.S. adults (age 25-64) report that sustainable materials is an important factor when determining what to purchase during back-to-school, with women over-indexing at 34 percent. Looking at the generational breakdown, the importance of such materials is most prominent among 25-34 and 35-44 year olds. 

As consumers look towards sustainable alternatives to traditional paper, reusable notebooks such as the Rocketbook, which is essentially a digital notebook that still provides users with a traditional “pen to paper” writing experience, as well as dry erase boards have become popular options. In fact, dry erase board sales grew by 8 percent in the first six weeks of the season.*

The sustainability movement continues to gain momentum, and the office supplies industry must carve out ways to support these eco-friendly values through their product development and brand messaging. This presents an important opportunity for revenue and innovation within the office supplies space.

*Source: The NPD Group/ Retail Tracking Service, 6 weeks ending August 4, 2018

**Source: The NPD Group/ Retail Tracking Service, 52 weeks ending July 7, 2018



Stay current in your industry
SUBSCRIBE

Related Content

Tagged: Office Supplies


Driving New Product Launch Success
Driving New Product Launch Success

Do you have a brilliant new product idea or want to refresh an existing product? To make killer products people love, you need to distinguish winners from losers. No matter how cool your ideas look on paper, we can help you align your them with consumers’ wants and needs.

Working and Schooling from Home Prompts Sales Growth for Productivity Tools, Reports NPD
Working and Schooling from Home Prompts Sales Growth for Productivity Tools, Reports NPD

Office supplies and tech products tied to home office solutions, organization, and school from home have seen substantial sales increases. Furthermore, the current circumstances have prompted an off-season, springtime surge in traditional back-to-school supplies purchases.

Homebound Consumers Dive into Arts and Crafts
Homebound Consumers Dive into Arts and Crafts

In response to the COVID-19 public health crisis, many families in the U.S. are working and schooling from home and trying to balance screen time with real-world activities.

Hand Sanitizer Sales Spike in the U.S. Amid Coronavirus Outbreak, Reports NPD Group
Hand Sanitizer Sales Spike in the U.S. Amid Coronavirus Outbreak, Reports NPD Group

Hand sanitizer dollar sales grew by 67% in the four weeks ending February 22, 2020 over the same period in 2019. Online sales alone grew by 170%.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice. | Cookie Settings

Follow Us

© 2020 The NPD Group, Inc.