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Michael Diamond

IoT Implications: A World of Pre-Alerts

Apr 5, 2018
Michael Diamond , Director, Industry Analysis ;
Commercial Technology

Imagine you’re driving up a mountain and suddenly you begin getting warnings from your smart car or phone telling you to turn around since 1,000 people who were on the same medication you’re taking, at the same elevation and weather conditions, had a heart attack. Would you turn back? Well, your insurance company hopes so and your smart car will probably do it anyway.

This is one example of the many scenarios where artificial intelligence will play a role in the coming years, as we continue to stuff more semiconductors/sensors into industrial grade and consumer devices that can monitor temperature changes, proximity, pressure, smoke, infrared, chemicals, gas, image, motion, acceleration, and more. Also, don’t forget, this data is being correlated with who you were with via popular social media applications, what you ate, what you liked, how long you were there and more, which means AI will have massive implications for marketing, advertising, and sales, as well. In order to allow for this, a lot will have to change, from the way data centers are managed, to the type of components that are being put in storage subsystems, and more.

On the software side, a key to making all of this work is data integration and data quality tools, coupled with the relational databases, and analytics software that data scientists or artificial intelligence use to find those insights.  In fact, according to NPD’s B2B Software and Cloud Tracking Service, from 2015 to 2017, the Business Intelligence and Database Systems category grew at a six percent compound annual growth rate in the U.S. Given the volume of data being pumped into the data center on a regular basis, it must go through a ‘rinse cycle’ before it can be stored correctly and analyzed to find insights at a much greater speed. 

On the hardware side, an area exhibiting strong growth is the all flash storage array segment (+30 percent dollar sales in 2017 vs. 2016), since flash can significantly improve the performance of multiple data scientists performing queries on a relational database. Thus, as the world of data explodes on the market, so do the tools that database administrators will need to manage it. 

In the future the world will be much smarter, with pre-alerts offering you warnings about your physical safety or something as simple as an unexpected crowd at the restaurant you were planning to head to. Also, keep in mind that while you’re enjoying the benefits of AI the underlying technologies are also changing and vendors, advertisers, and retailers are investing billions of dollars to make this all work.


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