Home Blog 2018 IoT Implications: A World of Pre-Alerts

The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

IoT Implications: A World of Pre-Alerts
Michael Diamond

IoT Implications: A World of Pre-Alerts

Apr 5, 2018
Michael Diamond , Director, Industry Analysis ;
Commercial Technology

Imagine you’re driving up a mountain and suddenly you begin getting warnings from your smart car or phone telling you to turn around since 1,000 people who were on the same medication you’re taking, at the same elevation and weather conditions, had a heart attack. Would you turn back? Well, your insurance company hopes so and your smart car will probably do it anyway.

This is one example of the many scenarios where artificial intelligence will play a role in the coming years, as we continue to stuff more semiconductors/sensors into industrial grade and consumer devices that can monitor temperature changes, proximity, pressure, smoke, infrared, chemicals, gas, image, motion, acceleration, and more. Also, don’t forget, this data is being correlated with who you were with via popular social media applications, what you ate, what you liked, how long you were there and more, which means AI will have massive implications for marketing, advertising, and sales, as well. In order to allow for this, a lot will have to change, from the way data centers are managed, to the type of components that are being put in storage subsystems, and more.

On the software side, a key to making all of this work is data integration and data quality tools, coupled with the relational databases, and analytics software that data scientists or artificial intelligence use to find those insights.  In fact, according to NPD’s B2B Software and Cloud Tracking Service, from 2015 to 2017, the Business Intelligence and Database Systems category grew at a six percent compound annual growth rate in the U.S. Given the volume of data being pumped into the data center on a regular basis, it must go through a ‘rinse cycle’ before it can be stored correctly and analyzed to find insights at a much greater speed. 

On the hardware side, an area exhibiting strong growth is the all flash storage array segment (+30 percent dollar sales in 2017 vs. 2016), since flash can significantly improve the performance of multiple data scientists performing queries on a relational database. Thus, as the world of data explodes on the market, so do the tools that database administrators will need to manage it. 

In the future the world will be much smarter, with pre-alerts offering you warnings about your physical safety or something as simple as an unexpected crowd at the restaurant you were planning to head to. Also, keep in mind that while you’re enjoying the benefits of AI the underlying technologies are also changing and vendors, advertisers, and retailers are investing billions of dollars to make this all work.


Related Blog Posts


March 7, 2018

MWC 2018: The Perpetual Déjà Vu of Flagship Smartphones

The heavy promotional push on the Samsung S9 variants by carriers, coupled with the price of the iPhone X, will create the ideal landscape for Samsung to strengthen its foothold in the U.S. market, says Brad Akyuz of NPD’s Connected Intelligence.

March 1, 2018

Mobile World Congress in Review

This year’s Mobile World Congress is wrapping up and soon everyone will be heading to the airport.

February 26, 2018

With HomePod, Apple’s Audio Ambitions Come In Crystal Clear

Earlier this month, HomePod pre-orders began shipping, and as of February 9, excited new owners began receiving their speakers.

February 22, 2018

Getting them hooked

I gave my daughter, Charlotte, her first phone when she was just five years old. It was hardly an appropriate age, but what’s the point of having kids if you cannot use them in the occasional social experiment.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View our privacy policy.

Follow Us

© The NPD Group, Inc.