Home Blog 2018 IoT Implications: A World of Pre-Alerts
Apr 5, 2018

IoT Implications: A World of Pre-Alerts

Subscribe to our blog

Imagine you’re driving up a mountain and suddenly you begin getting warnings from your smart car or phone telling you to turn around since 1,000 people who were on the same medication you’re taking, at the same elevation and weather conditions, had a heart attack. Would you turn back? Well, your insurance company hopes so and your smart car will probably do it anyway.

This is one example of the many scenarios where artificial intelligence will play a role in the coming years, as we continue to stuff more semiconductors/sensors into industrial grade and consumer devices that can monitor temperature changes, proximity, pressure, smoke, infrared, chemicals, gas, image, motion, acceleration, and more. Also, don’t forget, this data is being correlated with who you were with via popular social media applications, what you ate, what you liked, how long you were there and more, which means AI will have massive implications for marketing, advertising, and sales, as well. In order to allow for this, a lot will have to change, from the way data centers are managed, to the type of components that are being put in storage subsystems, and more.

On the software side, a key to making all of this work is data integration and data quality tools, coupled with the relational databases, and analytics software that data scientists or artificial intelligence use to find those insights.  In fact, according to NPD’s B2B Software and Cloud Tracking Service, from 2015 to 2017, the Business Intelligence and Database Systems category grew at a six percent compound annual growth rate in the U.S. Given the volume of data being pumped into the data center on a regular basis, it must go through a ‘rinse cycle’ before it can be stored correctly and analyzed to find insights at a much greater speed. 

On the hardware side, an area exhibiting strong growth is the all flash storage array segment (+30 percent dollar sales in 2017 vs. 2016), since flash can significantly improve the performance of multiple data scientists performing queries on a relational database. Thus, as the world of data explodes on the market, so do the tools that database administrators will need to manage it. 

In the future the world will be much smarter, with pre-alerts offering you warnings about your physical safety or something as simple as an unexpected crowd at the restaurant you were planning to head to. Also, keep in mind that while you’re enjoying the benefits of AI the underlying technologies are also changing and vendors, advertisers, and retailers are investing billions of dollars to make this all work.


Stay current in your industry
SUBSCRIBE

Related Blog Posts

Tagged: B2B Technology


Microsoft Inspire Recap – Collaboration, Cloud and AI
Microsoft Inspire Recap – Collaboration, Cloud and AI

NPD’s B2B technology industry analyst, Michael Diamond, looks at the key trends from Microsoft’s Inspire conference that are top-of-mind for partners.

Data: Your Competitive Edge
Data: Your Competitive Edge

As businesses harness the power of IoT the amount of data we are generating daily is continuing to grow. This presents an opportunity for companies to enlist business intelligence and database systems software (a component of the of the overall IoT ecosystem), to make data their competitive edge.

First Half 2019 State of the B2B Tech Market: Software Spotlight
First Half 2019 State of the B2B Tech Market: Software Spotlight

Despite global trade challenges and a potential global economic slowdown, the channel has continued to perform well through the first half of 2019. Software led the market with an 8 percent year-over-year growth, now representing 26 percent of industry sales.

Customer Experience – It’s About the Platinum Rule
Customer Experience – It’s About the Platinum Rule

B2B Technology Industry analyst, Mike Diamond, takes a look at how the drive to enhance the customer experience is leading to sales growth in the Pro A/V segment.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.