Home Blog 2018 IoT Implications: A World of Pre-Alerts

The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

Michael Diamond

Apr 5, 2018

IoT Implications: A World of Pre-Alerts

Michael Diamond , Director, Industry Analysis ;

B2B Technology

@TechFuturist

Imagine you’re driving up a mountain and suddenly you begin getting warnings from your smart car or phone telling you to turn around since 1,000 people who were on the same medication you’re taking, at the same elevation and weather conditions, had a heart attack. Would you turn back? Well, your insurance company hopes so and your smart car will probably do it anyway.

This is one example of the many scenarios where artificial intelligence will play a role in the coming years, as we continue to stuff more semiconductors/sensors into industrial grade and consumer devices that can monitor temperature changes, proximity, pressure, smoke, infrared, chemicals, gas, image, motion, acceleration, and more. Also, don’t forget, this data is being correlated with who you were with via popular social media applications, what you ate, what you liked, how long you were there and more, which means AI will have massive implications for marketing, advertising, and sales, as well. In order to allow for this, a lot will have to change, from the way data centers are managed, to the type of components that are being put in storage subsystems, and more.

On the software side, a key to making all of this work is data integration and data quality tools, coupled with the relational databases, and analytics software that data scientists or artificial intelligence use to find those insights.  In fact, according to NPD’s B2B Software and Cloud Tracking Service, from 2015 to 2017, the Business Intelligence and Database Systems category grew at a six percent compound annual growth rate in the U.S. Given the volume of data being pumped into the data center on a regular basis, it must go through a ‘rinse cycle’ before it can be stored correctly and analyzed to find insights at a much greater speed. 

On the hardware side, an area exhibiting strong growth is the all flash storage array segment (+30 percent dollar sales in 2017 vs. 2016), since flash can significantly improve the performance of multiple data scientists performing queries on a relational database. Thus, as the world of data explodes on the market, so do the tools that database administrators will need to manage it. 

In the future the world will be much smarter, with pre-alerts offering you warnings about your physical safety or something as simple as an unexpected crowd at the restaurant you were planning to head to. Also, keep in mind that while you’re enjoying the benefits of AI the underlying technologies are also changing and vendors, advertisers, and retailers are investing billions of dollars to make this all work.


Stay current in your industry
SUBSCRIBE

Related Blog Posts


Recap: Dell Technologies World 2019
Recap: Dell Technologies World 2019

NPD Industry Analyst, Mike Diamond, shares insights from attending the recent Dell Technologies World 2019 conference in Las Vegas.

See You in September
See You in September

NPD’s U.S. B2B Industry Analyst, Michael Diamond, shares his insights around the B2B tech education buying season.

SMB Spending Intentions Paint a Rosy Picture for the U.S. Tech B2B Indirect Market in 2019
SMB Spending Intentions Paint a Rosy Picture for the U.S. Tech B2B Indirect Market in 2019

According to NPD’s most recent SMB Quarterly Technology Monitor, 54 percent of small businesses with 500 or fewer employees plan to spend on technology purchases in 2019. NPD’s B2B technology analyst, Michael Diamond, takes a look at what categories they anticipate spending on.

Thank you, Maslow!  CES Takeaways
Thank you, Maslow! CES Takeaways

NPD B2B tech industry analyst, Michael Diamond, takes a look at some of the technologies from CES 2019 that will impact the B2B tech market.

Subscribe to our blog

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.