Home Blog 2018 Let’s Disrupt the Overuse of Disrupt | David Portalatin

The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

The buzzword these days is disruption. What was initially used as a term to define “technologically straightforward” services and products that target the bottom end of an established market and then move their way up to overtake the market leaders — think Uber — is now a catchall to describe any change or innovation. A disruption is a disturbance or problem that interrupts an event – not always a good thing. Change, innovation, and progress — although unsettling at first — are often good things.

Change, enabled by technology, is occurring at lightning speed all around us. It’s a reality we need to manage. What hasn’t changed is the fact that we all need to eat. Our motivations behind what we eat, who prepares it, where we eat it, and how and when we eat are generally the same. We’re hungry, we’re in a hurry, we have a craving, and on and on.  And while the overall food and foodservice industries appear to be trapped in the doldrums, there are many examples of food companies and foodservice operators that have reinvented or innovated in order to make certain they deliver on what today’s consumers want; as a result, they’re growing.

Others have reframed their mindset, thinking of themselves as solutions providers. For example, we know 80 percent of meals are now consumed in home, and although some of the items in these meals are prepared in-home, consumers are also turning to foodservice for shortcuts and blend these items with foods they prepared. We forecast this behavior will grow over next five years.

Recently a major restaurant chain announced it would offer meal kits in some of its stores. The chain found a way to be a solutions provider for the in-home meal. My guess is that there will be customers who go in for a meal kit but may come out with prepared, ready-to-eat items, too.  Having a “meal solutions approach” lets food companies and foodservice operators solve problems for the consumer. The solution may include providing the entire meal or supplying a component of a blended meal alongside items prepared or assembled at home.

My thinking is that the food and foodservice industries aren’t being disrupted, they’re changing and will innovate and ultimately progress. As long as food manufacturers, foodservice manufacturers, and grocery retailers keep their focus on consumers, understand their needs and wants, and provide solutions to meet those needs, the food and foodservice industries will grow.



Related Blog Posts


The Grocery Center of Store Is Growing Again
The Grocery Center of Store Is Growing Again

After years of being held back by the health-focused “fresh” movement that kept more consumers in the perimeter of the store, the grocery center of the store is growing again. The consumer spoke and frozen and packaged foods manufacturers, whose products are located in the center of store, started listening.

Black Friday Through the Eyes of NPD’s Industry Advisors
Black Friday Through the Eyes of NPD’s Industry Advisors

NPD’s industry advisors hit the stores over Black Friday weekend. See their observations on store traffic, what was hot, consumer sentiment, and more.

Are Subscription Meal Kits Doomed?
Are Subscription Meal Kits Doomed?

It’s no secret the subscription-based fresh meal delivery kits are facing struggles. The solution may be for these services to take a multi-channel approach and be where consumers shop for meals.

If Consumers Call It Meat, It’s Meat
If Consumers Call It Meat, It’s Meat

There is a debate surrounding the formal definitions of “meat” and “milk” in light of more plant-based meat and milk alternatives in the marketplace.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

Privacy Notices.

© The NPD Group, Inc.