The Current State of the Desktop Workstation Market

Imagine you’re a data scientist arriving to work Friday morning only to be confronted by your manager with the type of project that’s more apropos for a Monday: the chief executive wants you to perform a comprehensive analysis of the organization, which includes gargantuan databases from all departments… and needs it by 5:00 p.m. While you want to scream, you maintain your cool, and start writing SQL queries hoping you’re the only one taxing the SQL server.

Unfortunately, for the data mining folks out there, this is not an uncommon scenario. And as more companies add business intelligence teams made up of data scientists, the need for high performance workstations is continuing to grow.

Workstations are one of the unsung segments of the desktop PC market, which experienced 21 percent growth in unit shipments in Q2 2018 vs. Q2 2017 in the U.S. B2B channel. The unit share leader during the period was Hewlett-Packard followed by Lenovo and Dell. From a price band perspective, systems that were under $1,000 represented 40 percent of unit shipments and grew 29 percent year over year, while the $1,000 plus segment represented 60 percent of unit shipments and grew 16 percent. 

Growth in this segment is being driven by a number of factors, including:

• Physical security: Companies are adding more physical security or surveillance measures that leverage high resolution cameras and drones to protect assets scanning from higher elevations. 
• Healthcare: Hospitals are adding high performance workstations in their radiology labs due to the influx of older patients that have a tendency to require X-rays, etc.
• Growth of 3D printing: Firms in manufacturing, aerospace, healthcare, automotive, and others are increasingly leveraging 3D printing for prototyping and other use cases.
• Growth of AR/VR: Companies in the entertainment industry are working to create better gaming and movie experiences.
• Business intelligence teams: More firms are hiring data scientists to help mine data for marketing and sales strategies, financial analysis, research and development, and more.

For channel partners in the system builder or components markets, the keys to the kingdom are mapping each use case by application type (e.g., CAD/CAM, statistics, surveillance, etc.) and helping the prospective targets understand the benefits of adopting a high performance workstation, whether it’s in a data mining department, radiology lab, or loss and prevention unit trying to thwart shrinkage.

Related Blog Posts

Customer Experience – It’s About the Platinum Rule

B2B Technology Industry analyst, Mike Diamond, takes a look at how the drive to enhance the customer experience is leading to sales growth in the Pro A/V segment.

Recap: Dell Technologies World 2019

NPD Industry Analyst, Mike Diamond, shares insights from attending the recent Dell Technologies World 2019 conference in Las Vegas.

See You in September

NPD’s U.S. B2B Industry Analyst, Michael Diamond, shares his insights around the B2B tech education buying season.

SMB Spending Intentions Paint a Rosy Picture for the U.S. Tech B2B Indirect Market in 2019

According to NPD’s most recent SMB Quarterly Technology Monitor, 54 percent of small businesses with 500 or fewer employees plan to spend on technology purchases in 2019. NPD’s B2B technology analyst, Michael Diamond, takes a look at what categories they anticipate spending on.