Home Blog 2018 Grocery Center of Store Is Growing Again

The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

The Grocery Center of Store Is Growing Again

Nov 26, 2018
David Portalatin, Vice President, Industry Advisor ;
Foodservice

@NPDPortalatin

A few years back I talked a lot about the stalled growth in the center of the grocery store, which is where frozen and packaged foods are merchandised.  Now I’m talking about the center of the store growing again after years of being held back by the health-focused “fresh” movement that kept more consumers in the perimeter of the store.

As one of our clients, who plays in center of store, said: “We fell asleep at the wheel and took our eyes off the consumer.” They and other food companies began listening to their consumers and now offer products that meet their needs and wants. As more and more Millennials are moving into the busiest times of their lives juggling spouses, kids, and a career, they are returning to the center of the store and many of you have made that possible by providing more natural, simple ingredient solutions that also meet their convenience needs. 

As I travel across the country presenting this year’s Eating Pattern in America I see real time eating patterns.  The consumer today is engaging with categories through brick and mortar as well as online, and in the center of the store as well as the perimeter. There are more options available to them today than there were ever before.

With the majority of U.S. consumers eating at home, there is ample opportunity for food companies to build their center of store presence and increase their share of stomach. Both the perimeter and center of store now move in parallel and the frozen category’s importance is increasing at all occasions throughout the day.  One certainty is that we all need to eat and the center of store offers up a variety of meal and snack solutions.


Related Blog Posts


Driven by technology and convenience, British foodservice industry visits fall as consumers increasingly prefer ‘off-premise’ dining options
Driven by technology and convenience, British foodservice industry visits fall as consumers increasingly prefer ‘off-premise’ dining options

Dominic Allport, UK’s Insight Director for market research company, The NPD Group, provides insight into expectations for the British foodservice industry through the end of 2020.

In 2018, Russian Consumers Sought Value When Dining Out
In 2018, Russian Consumers Sought Value When Dining Out

In Russia, throughout most of 2018 there was a noticeable shift in consumer behavior around eating out, with the average individual check in foodservice was virtually flat compared to the same time period in 2017, while the average price per item on the menu increased.

Eating Trends in 2019
Eating Trends in 2019

Sluggish growth will continue in the food and foodservice industries in 2019. In order to grow, food companies, grocers, foodservice distributors and operators must align with changes in consumption patterns, be leaders in creating customer solutions, and be differentiated in product innovation, quality, experience, and execution.

Are 3rd Party Restaurant Apps Too Restrictive?
Are 3rd Party Restaurant Apps Too Restrictive?

Most common uses for apps like Grubhub/Seamless, UberEATS, and DoorDash are looking up items, paying for meals, and checking prices. While branded restaurant apps see special offers and loyalty rewards as their top uses. Are loyalist restaurant users short-changed using third-party apps?

Subscribe to our blog

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.