Home Blog 2018 This Holiday's Fashion Accessory Industry Trends
Nov 15, 2018

Tis the Season to Accessorize

Subscribe to our blog

As we head into this holiday season, I’m happy to report that there is finally momentum in the fashion accessories market. The declines in the accessories business over the past three years have leveled out a bit  - through September, year-over-year trends in all categories have improved, and there are clear bright spots that will carry into the holiday season. 

Status Symbols Endure
The women’s designer bag and small personal accessories market remains on fire, up 17 percent  in the first ten months of 2018*.  This will continue through holiday as the smaller, more “accessible” price point items in this space will be among the most sought after items.  

Hands-Free Versatility Lends a Hand
Fashion backpacks, fanny/waist packs, crossbody bags, and shoulder bags and wallets with convertible straps are helping to offset losses from satchels and totes. Consumers have become very passionate about function, so products with more features and brands that promote ease of use and multi-occasion wear this holiday will stand out as offering value, even at high price points. 

Travel Smart
The luggage business has taken off (pun intended), up 16 percent so far this year.* Consumers are looking for products that make travel easier, and the innovation spanning luggage, bags, and small accessories will propel these products through holiday. Digitally native brands with strong social media presence and storytelling will gain share of both mind and wallet. 

Make it Your Own
The ability to customize and personalize everything from jewelry and bags to luggage and small accessories will attract shoppers looking for unique gifts, and inspire self-gifting among those looking to express their own individuality. Brands and retailers are offering lots of opportunities to accessorize accessories this holiday, both in-store and online. 

Craving Coziness
The Danish trend of hygge has fully caught on in the U.S., promoting comfort and coziness for all.  I expect the cold-weather accessories business will benefit from this, regardless of how cold and snowy the season is.  


Source: The NPD Group/Consumer Tracking Service
*Source:   The NPD Group/Retail Tracking Service, January-October 2018

Stay current in your industry

Related Blog Posts

Tagged: Fashion Accessories

Women’s Handbags – The New Normal
Women’s Handbags – The New Normal

The women's handbag industry has seen a major shift over the past 3 years with declining sales and many marketplace and consumer changes. Will it bounce back?

Fashion Footwear & Accessories: Keeping Up the Momentum in 2019
Fashion Footwear & Accessories: Keeping Up the Momentum in 2019

2018 was an impressive year for the U.S. fashion footwear market—its strongest performance in recent years—and most accessories categories saw improved sales results. Though at a slower pace, footwear’s momentum will likely continue, and the accessories market will continue to level out. The most significant trends to watch will be an amplification of the familiar, including athleisure, comfortability, online’s growth and social/environment concerns.

Breaking Down Black Friday
Breaking Down Black Friday

In 2017 the 2 weeks of Black Friday/Cyber Monday posted a decline of -3 per cent across the fashion industry in Canada as buying visits (both online and in-store) experienced declines. In an attempt to reverse this trend, this year we saw promotions starting as early as the first week of November.

Luggage Takes Flight
Luggage Takes Flight

Record travel among consumers and an increased online focus on from brands and retailers has made luggage the fastest growing online accessories category.


Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.