Home Blog 2018 This Holiday's Fashion Accessory Industry Trends
Nov 15, 2018

Tis the Season to Accessorize

Subscribe to our blog

As we head into this holiday season, I’m happy to report that there is finally momentum in the fashion accessories market. The declines in the accessories business over the past three years have leveled out a bit  - through September, year-over-year trends in all categories have improved, and there are clear bright spots that will carry into the holiday season. 

Status Symbols Endure
The women’s designer bag and small personal accessories market remains on fire, up 17 percent  in the first ten months of 2018*.  This will continue through holiday as the smaller, more “accessible” price point items in this space will be among the most sought after items.  

Hands-Free Versatility Lends a Hand
Fashion backpacks, fanny/waist packs, crossbody bags, and shoulder bags and wallets with convertible straps are helping to offset losses from satchels and totes. Consumers have become very passionate about function, so products with more features and brands that promote ease of use and multi-occasion wear this holiday will stand out as offering value, even at high price points. 

Travel Smart
The luggage business has taken off (pun intended), up 16 percent so far this year.* Consumers are looking for products that make travel easier, and the innovation spanning luggage, bags, and small accessories will propel these products through holiday. Digitally native brands with strong social media presence and storytelling will gain share of both mind and wallet. 

Make it Your Own
The ability to customize and personalize everything from jewelry and bags to luggage and small accessories will attract shoppers looking for unique gifts, and inspire self-gifting among those looking to express their own individuality. Brands and retailers are offering lots of opportunities to accessorize accessories this holiday, both in-store and online. 

Craving Coziness
The Danish trend of hygge has fully caught on in the U.S., promoting comfort and coziness for all.  I expect the cold-weather accessories business will benefit from this, regardless of how cold and snowy the season is.  


Source: The NPD Group/Consumer Tracking Service
*Source:   The NPD Group/Retail Tracking Service, January-October 2018

Stay current in your industry

Related Blog Posts

Tagged: Fashion Accessories

Shifting Priorities Shape Fashion Footwear & Accessories Sales in 2020
Shifting Priorities Shape Fashion Footwear & Accessories Sales in 2020

Consumers have new priorities entering 2020 and these will factor into how the fashion footwear and accessories markets fare. Brands and retailers need to be bold in their efforts to drive consumer engagement through product, experience, and messaging.

Holiday 2019 - It’s just the beginning
Holiday 2019 - It’s just the beginning

Black Friday and Cyber Monday provided a glimpse into what is hot in fashion footwear and accessories, and what retailers need to do to make it a happy holiday.

VSCO Girls: How A Consumer Group Born on Social Media Has Cross-Industry Implications
VSCO Girls: How A Consumer Group Born on Social Media Has Cross-Industry Implications

The VSCO girl subculture took hold this summer and has created opportunities for products and brands in a variety of industries including apparel, beauty, fashion accessories, footwear, sporting goods and technology. We asked our industry analysts to weigh in regarding the implications and opportunities for their industries.

Women’s Handbags – The New Normal
Women’s Handbags – The New Normal

The women's handbag industry has seen a major shift over the past 3 years with declining sales and many marketplace and consumer changes. Will it bounce back?


Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice. | Cookie Settings

Follow Us

© 2020 The NPD Group, Inc.