Home Blog 2018 Watch Industry Trends To Watch For Holiday 2018
Nov 26, 2018

Watches Gear Up for Happy Holidays

Subscribe to our blog

The watch category registered its highest first-half sales in three years, with sales up eight percent versus last year. The back half of the year is generally larger than the first, so we are bullish on this peak holiday season once again bringing a strong finish to 2018.

Luxury Sells

Sales are being driven by higher price points, with watches over $3,000 up double digits year-to-date.  Retailers carrying higher end brands can plan on robust sales through the holidays.

Independent Connections

For those consumers wishing to purchase any Rolex or Patek steel Sport model, you’re not alone. This will be ‘The Year of Relationship Retail’, meaning if you don’t already have a strong relationship with an authorized retailer of either brand, you can forget obtaining one of these models at retail during the holidays. Neither brand sells direct-to-consumer nor online, so your only hope is having that relationship with a retailer in the all-important independent channel.

Active Transition

With increased casualization in apparel, consumers are buying watches they can wear from the beach to the boardroom. Sport watches will rule the holidays, as they continue to outperform dress models.

Fearless Femininity

Cartier, currently the top selling women’s model in four out of five price bands, will remain in high demand. The brand’s efficient replenishment and distribution will only help them realize robust sales through the holiday.

One Watch Fits All

Unisex models will be popular, with more and more couples looking for watches they can share.  With this ‘sizes, not sexes’ trend comes a better value proposition, and couples have been enjoying models with easy-change mechanisms that allow them to size their bracelets and change to straps with no tools, and without having to visit a watchmaker.

Blue the New Black

Blue dials continue to be popular and gain momentum, so bet that blue will remain the new black this holiday.


Stay current in your industry
SUBSCRIBE

Related Blog Posts

Tagged: Watches Jewelry


What’s Making Women Tick?
What’s Making Women Tick?

Female consumers are becoming better educated about the craftsmanship behind a mechanical watch, resulting in double-digit growth of higher value options.

What Sells? What’s New?
What Sells? What’s New?

Women’s watches are outperforming their male counterparts for the first time in history, and the market opportunity lies in the hands of new introductions.

Smart Watches Rejuvenating the Department Store Watch Category
Smart Watches Rejuvenating the Department Store Watch Category

When I visited Macy’s Herald Square this week, I was struck again by how watch offerings have evolved – even in the past year alone.

Luxury Watches and the “Supreme Effect”
Luxury Watches and the “Supreme Effect”

While luxury watch brands release new product only once per year, the nature of their very tight distribution has become almost like Supreme’s product drops.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice.

Follow Us

© The NPD Group, Inc.