Whole Foods Primed Up My Prime Day Purchase

Darren Seifer

Executive Director, Industry Analyst, Food & Beverage
@NPDSeifer

In a recent Twitter post (@NPDSeifer) I showed how Amazon is tightening the gap between online and offline experiences by offering discounts to Prime members in Whole Foods. The tightening continues with this year’s Prime Day sales.

On Sunday, July 15, the day before Prime Day, I went shopping in my local 365 by Whole Foods Market where upon scanning my Prime membership card at check out, I received 10 percent off several produce items. The savings, however, didn’t stop there because I then received an email informing me I had an additional $10 off to spend on Prime Day starting the following afternoon.

In today’s omnichannel world, retailers need to go beyond assuring seamless experiences between online and offline and recognize the strengths that each provide the consumer. In this example, it was fast and convenient for me to make a trip to the store for a bag of groceries, but that trip supported a visit to Amazon, which can more easily ship to me other items I need for my home.

So getting 10 percent off my spinach and arugula in 365 turned into an additional $10 off on a Kindle from Amazon, an item that was already reduced by almost 40 percent. A perfect example of how I was primed for Prime Day!

---

How COVID-19 is Impacting Consumer Spending

Get the Latest

Fast Forward to the Future of Food

Established and emerging behaviors have accelerated, fast-forwarding at least five years into the future in the span of just months. Industry Advisor, David Portalatin, provides an overview of where growth and future success may be found for your business and for the overall food.

Strategize with confidence: snacking behavior insights through 2023

U.S. consumers have developed a new relationship with snacking. As a result, snacking motivations have changed, as have the snack foods that people are consuming. See the future of snacking in this quick video.

Health and Wellness Journey Through COVID-19 and Beyond

Watch Darren Seifer's 2021 Food Summit presentation highlighting consumer behavior related to health and wellness before and during lockdowns, the pivot to indulgence, and what's on the horizon.

Time to Buy: Current Wardrobes No Longer Getting Us By

According to NPD, two out of five adult females and three out of ten adult males no longer fit into last year’s clothing sizes; snacking and fitness play a role.