Whole Foods Primed Up My Prime Day Purchase
Darren Seifer, Executive Director, Industry Analyst ;
In a recent Twitter post (@NPDSeifer) I showed how Amazon is tightening the gap between online and offline experiences by offering discounts to Prime members in Whole Foods. The tightening continues with this year’s Prime Day sales.
On Sunday, July 15, the day before Prime Day, I went shopping in my local 365 by Whole Foods Market where upon scanning my Prime membership card at check out, I received 10 percent off several produce items. The savings, however, didn’t stop there because I then received an email informing me I had an additional $10 off to spend on Prime Day starting the following afternoon.
In today’s omnichannel world, retailers need to go beyond assuring seamless experiences between online and offline and recognize the strengths that each provide the consumer. In this example, it was fast and convenient for me to make a trip to the store for a bag of groceries, but that trip supported a visit to Amazon, which can more easily ship to me other items I need for my home.
So getting 10 percent off my spinach and arugula in 365 turned into an additional $10 off on a Kindle from Amazon, an item that was already reduced by almost 40 percent. A perfect example of how I was primed for Prime Day!
Related Blog Posts
- Holiday Shoppers Get the Best of Both Worlds – In-Store Spirit with Online Ease, Reports NPD
- Unit Sales of Voice-Enabled Speakers in the U.S. Were Up 36 Percent Heading Into the Holiday Season
- An Increasing Number of Restaurant Meals Are Being Eaten At Home Because That’s Where U.S. Consumers Want to Be
- Growth in Fragrance Sales Bodes Well for the Market During Holiday 2018, Reports NPD
- Hooking Them Young(er)
- Fashion Accessory Rebound Driven By Changing Consumer Priorities, Reports NPD