In a recent Twitter post (@NPDSeifer) I showed how Amazon is tightening the gap between online and offline experiences by offering discounts to Prime members in Whole Foods. The tightening continues with this year’s Prime Day sales.
On Sunday, July 15, the day before Prime Day, I went shopping in my local 365 by Whole Foods Market where upon scanning my Prime membership card at check out, I received 10 percent off several produce items. The savings, however, didn’t stop there because I then received an email informing me I had an additional $10 off to spend on Prime Day starting the following afternoon.
In today’s omnichannel world, retailers need to go beyond assuring seamless experiences between online and offline and recognize the strengths that each provide the consumer. In this example, it was fast and convenient for me to make a trip to the store for a bag of groceries, but that trip supported a visit to Amazon, which can more easily ship to me other items I need for my home.
So getting 10 percent off my spinach and arugula in 365 turned into an additional $10 off on a Kindle from Amazon, an item that was already reduced by almost 40 percent. A perfect example of how I was primed for Prime Day!
Related Blog Posts
Tagged: Food Consumption
Is Plant-based the Sensible Way to Indulge?
Plant-based foods are the hot topic in the food and beverage industry. It’s nearly impossible to avoid hearing about these foods in the media as innovative products are introduced each year.
Can Food Be Thy Medicine? Many Consumers Say Yes
About a quarter of adults are trying to manage a health or medical condition through their food and beverage choices, and younger adults are expressing these desires in greater numbers.
Will Legal Marijuana Create New Food Opportunities?
A look at whether or not there are changes in snack food consumption in areas where marijuana has been legalized.
Australians Prefer Home-Cooked Meals over Convenience
Latest research from NPD Australia reveals home-cooked meal is still the most desired option for Australians