In a recent Twitter post (@NPDSeifer) I showed how Amazon is tightening the gap between online and offline experiences by offering discounts to Prime members in Whole Foods. The tightening continues with this year’s Prime Day sales.
On Sunday, July 15, the day before Prime Day, I went shopping in my local 365 by Whole Foods Market where upon scanning my Prime membership card at check out, I received 10 percent off several produce items. The savings, however, didn’t stop there because I then received an email informing me I had an additional $10 off to spend on Prime Day starting the following afternoon.
In today’s omnichannel world, retailers need to go beyond assuring seamless experiences between online and offline and recognize the strengths that each provide the consumer. In this example, it was fast and convenient for me to make a trip to the store for a bag of groceries, but that trip supported a visit to Amazon, which can more easily ship to me other items I need for my home.
So getting 10 percent off my spinach and arugula in 365 turned into an additional $10 off on a Kindle from Amazon, an item that was already reduced by almost 40 percent. A perfect example of how I was primed for Prime Day!
Upcoming Event
Conference (virtual): US Apple Association’s Outlook 2020
Title: Conference – Consumption in the Post-Outbreak Normal
Date: August 20, 2020, time TBD
Description: Join The NPD Group’s Darren Seifer, Food and Beverage Industry Analyst, and the U.S. Apple Association’s Outlook 2020 virtual conference event.
Outlook 2020 is the must-attend event for apple industry leaders. No other conference brings together this expert cohort of apple industry executives to discuss critical issues – from impacts of COVID-19 to production forecasts and more.
Connect and collaborate with leaders from every area of the apple industry, including production, packing, processing, sales, marketing, and new product development. In addition, a specially-curated roster of speakers will take on the challenges and emerging trends facing apple industry businesses and prepare them for the unexpected changes they will need to implement to stay current.
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