The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

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May 20, 2019
Sports
Sneakernomics: In the World of Market Research, Your Network is Your Net Worth

NPD Senior Industry Advisor, Matt Powell, shares his thoughts around the power of networking, as well as his personal LinkedIn and Twitter strategies

Michael Diamond
May 16, 2019
B2B Technology
Recap: Dell Technologies World 2019

NPD Industry Analyst, Mike Diamond, shares insights from attending the recent Dell Technologies World 2019 conference in Las Vegas.

May 16, 2019
Apparel
The Next Generation of Trends

Inclusivity and transparency are two common Gen Z-based themes woven through the macro retail trends that are transforming the apparel industry today.

May 13, 2019
Video Games
It's a Battle Royal for Battle Royale Games

Each quarter, I like to provide key takeaways on the gaming industry based on what I’m seeing in PlayerPulse, a tool within NPD’s GamePulse that provides a better understanding of core gaming audiences, what types of games they are playing, motivations, behaviors and preferences.

Michael Diamond
May 9, 2019
B2B Technology
See You in September

NPD’s U.S. B2B Industry Analyst, Michael Diamond, shares his insights around the B2B tech education buying season.

Your Signal May Vary

Eddie Hold, Connected Intelligence President, evaluates the national coverage of U.S. mobile carriers as he travels across some of the more rural parts of America using prepaid devices. This blog is part of a series Eddie is creating while researching his upcoming Technology in Rural America Report.

Can Food Be Thy Medicine? Many Consumers Say Yes

About a quarter of adults are trying to manage a health or medical condition through their food and beverage choices, and younger adults are expressing these desires in greater numbers.

The Broadband Challenge

Eddie Hold, Connected Intelligence President, looks at how broadband can provide access to jobs and educational tools that are not currently available in areas of the hearland.

Apr 26, 2019
Sports
Sneakernomics: Athletic Footwear and Activewear’s Q1 Performance

A series of headwinds dampened U.S. athletic footwear and activewear sales in the first quarter of 2019. In January, the 53rd week in last year’s retail calendar which was accounted for in January 2018 significantly impacted the comparisons; in February, the later and lower IRS refunds dampened results; and the later Easter affected March performance.

Apr 24, 2019
Sports
Sneakernomics: Q1 2019 Golf and Team Sports Equipment Recap

Will golf sales get a lift from Tiger Woods’ recent win? Matt Powell recaps how the team sports markets including golf, baseball, basketball and others fared during the first quarter of 2019.

Apr 22, 2019
Toys
The Paw Patrol Powerhouse

NPD’s Sartori Bernbeck provides analysis on the importance and impact of successful cross-entertainment product strategies

Apr 22, 2019
Beauty
The Growing Importance of Beauty Consultants in a Digital World

Market research beauty analyst provides insight into the impact that beauty consultants have on in-store shoppers and retailers in the UK

Roaming America With Prepaid

Connected Intelligence President, Eddie Hold, recaps his experience purchasing prepaid smartphones from four carrier stores as he gets ready to hit the road to conduct research for his latest report.

Apr 17, 2019
Office Supplies
Kindness Rocks

Similar to benefits of adult coloring and DIY slime, The Kindness Rocks Project is an outlet for consumers to collectively participate in an activity that connects them and supports compassion through the process. With spring underway, summer fast approaching, and back-to-school season down the road, this is a trend to watch.

Michael Diamond
Apr 9, 2019
B2B Technology
SMB Spending Intentions Paint a Rosy Picture for the U.S. Tech B2B Indirect Market in 2019

According to NPD’s most recent SMB Quarterly Technology Monitor, 54 percent of small businesses with 500 or fewer employees plan to spend on technology purchases in 2019. NPD’s B2B technology analyst, Michael Diamond, takes a look at what categories they anticipate spending on.

Apr 5, 2019
Entertainment
Convergence: A Love Story

NPD’s entertainment industry analyst provides insight into the business end of IP in entertainment

Mar 29, 2019
Beauty
Gender Fluidity in Makeup

Inclusivity, representation, and equality – in the beauty community these words are becoming as common as attractive, sexy, and feminine used to be. We are observing an increasing number of brands relying on male brand ambassadors and influencers to promote cosmetics.

Mar 27, 2019
Food Consumption
Will Legal Marijuana Create New Food Opportunities?

A look at whether or not there are changes in snack food consumption in areas where marijuana has been legalized.

The Dream of A La Carte TV

NPD’s Connected Intelligence Analyst, John Buffone, takes a look at how the direct-to-consumer (DTC) trend extends beyond CPG brands and has established a foundation in the TV and Movie industries.

Mar 14, 2019
Sports
Sneakernomics: E-commerce in Sports Retail

While e-commerce giants pose big competition, brands and retailers are successfully building their own niche, online platforms and there remains plenty of room to grow in this space. Matt Powell highlights the strategies and ways in which brands and retailers can win online.

Mar 8, 2019
Foodservice
Breakfast Is Sunny Side Up

Breakfast at restaurants and foodservice outlets has shown consistent traffic growth over the last several years. The only foodservice meal with year-over-year growth.

Edgy Phones Bring Hope At MWC19

NPD’s Connected Intelligence President, Eddie Hold, shares highlights from MWC2019 including 5G, foldables, and other interesting mobile phone form factors that are working to break the mold.

Feb 27, 2019
Food Consumption
Australians Prefer Home-Cooked Meals over Convenience

Latest research from NPD Australia reveals home-cooked meal is still the most desired option for Australians

Feb 26, 2019
Office Supplies
Spark Joy to Grow Sales

The launch of Marie Kondo’s new Netflix series “Tidying Up with Marie Kondo” brought the idea of “Choosing Joy” to American households and the response has been mass participation. Sales of organization products including file storage supplies and specialty labels are growing, reaping the benefits of consumers’ latest obsession with tidying.

Feb 26, 2019
Footwear
Where Will the Payless Sales Go?

After the going out of business sales are over, the most likely beneficiaries of Payless’s demise will be Walmart and, to a lesser extent, Target, followed by Kohl’s. According to NPD’s Checkout, almost half of Payless footwear in-store buyers also bought footwear at Walmart in 2018. Twenty percent also bought from Target, and coming in third was Kohl’s, though Kohl’s average price per pair is approximately double that of Payless

Feb 26, 2019
Foodservice
France: A Restaurant’s Interior Design Is Just as Important as What’s on the Menu

The NPD Group’s foodservice industry expert for Europe and Russia offers insight on the importance of interior design in today’s restaurants

MWC and The U.S. Unlocked Market: A Shining Opportunity for OEMs Squeezed by Top Vendors

NPD Connected Intelligence analyst, Brad Akyuz, takes a look at what’s to come at this week’s MWC19.

Feb 20, 2019
Beauty
Make-up applicators: the shining stars of the French beauty market

The total value of make-up sales in France declined in 2018, but sales for make-up applicators, which includes brushes and sponges (amongst others) increased 19%.

Feb 15, 2019
Sports
Sneakernomics: Predictions for Sports Retail in 2019

Matt Powell expects a rocky year for the sports industry in 2019, as macro issues will likely weigh heavily on the industry. In these challenging times, what can retailers and brands do to stand out? Powell outlines his expectations and what opportunities should be seized to thrive.

Michael Diamond
Feb 14, 2019
B2B Technology
Thank you, Maslow! CES Takeaways

NPD B2B tech industry analyst, Michael Diamond, takes a look at some of the technologies from CES 2019 that will impact the B2B tech market.

Feb 14, 2019
Video Games
Spider-Man’s Resurging Brand Power across Entertainment Industries

The Spider-Man license in the U.S. has an incredible impact across multiple industries, including media entertainment, video games, books, and toys.

Feb 11, 2019
Home
Putting a Fresh Perspective on “More of the Same”

The core consumer needs haven’t changed, but we need to find new ways to keep consumers engaged with housewares, appliances, and home textiles products.

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