Home Blog 2019 Eating Trends Outlook for 2019
Jan 3, 2019

Eating Trends in 2019

Subscribe to our blog

While traveling around the country this past year presenting Eating Patterns in America I had the privilege of seeing first-hand many innovations and successes in the food and foodservice industries. I witnessed menu and product innovations that reengaged existing customers and attracted new ones, and strong brand and business strategies that converted skeptics into believers. All smart and all based on the same guiding principle: give the customer what they want. A Business 101 principle that sometimes gets lost in the craze and stress of every day operations and a principle that won’t change in 2019.

Still keeping the consumer front and center, what can food companies and foodservice distributors and operators expect in 2019:

  • Total consumption of foods and beverages will continue to decline slightly on a per capita basis, but population growth will lead to modest increases. This baseline increase is not likely to generate sales growth that exceeds inflation.
  • In order to grow above the baseline, food manufacturers, grocers, foodservice distributors and operators must align with emerging changes in consumption patterns, be leaders in creating customer solutions, and be differentiated in product innovation, quality, experience, and execution.
  • The food and beverage industry will go digital at an accelerated rate. Marketers who best know how to go to market beyond the physical shelf or dining room will gain an edge in the marketplace.
  • Driven by technology and new realities of the workforce, we will continue to consume more meals at home. Finding a role as an in-home solution will be important for growth.
  • Center of store and frozen categories will continue to find relevance in the consumer basket, as manufacturers innovate around contemporary food values and emerging flavor trends to provide convenience.
  • Pockets of growth will be found across the restaurant landscape as large chains focus on value, and emerging independents find a winning formula with innovation and experience.
  • Our tribal approach to health will create growth for brands, retailers, and operators that can target segments of consumers who passionately follow a path to wellness through their food choices.

Along with these thoughts are my best wishes for success in the new year!


Upcoming Event


Finding Data-driven Opportunities for Growth

Presentation Title: State of Product Categories and Formats
Presenter: David Portalatin, Vice President, Food Industry Advisor, The NPD Group
Date & Time: Thursday, August 13 at 12:00pm CT
Location: Virtual
Description: A fact-based analysis of how COVID -19 has reshaped the foodservice industry not just for today but for tomorrow. This data-driven session will explore operator segments, product categories, product formats, and geographies revealing insights that will help manufacturers collaborate across the supply chain. Prepare for the road to recovery by learning what has happened and how to overcome headwinds in the future.

Register Now

2nd Annual Trends and Innovations, a Sosland Publishing Seminar

Presentation Title: Embracing the OMinchannel Opportunity
Presenter: David Portalatin, Vice President, Food Industry Advisor, The NPD Group
Date and Time: Wednesday, August 26, 2020, 2:00 - 4:00 p.m. EDT (1:00 p.m. CDT)
Location: Virtual
Description: Finding white space in the rapidly evolving retail marketplace is difficult. Stay a step ahead by learning about how consumer perceptions of different retail models are affecting purchasing patterns.

Register Now

Stay current in your industry
SUBSCRIBE

Related Content

Tagged: Foodservice


Now More Than Ever, Local Means Business
Now More Than Ever, Local Means Business

During COVID-19 crisis, Canadian consumers are being encouraged to buy local and support local independent restaurants, food suppliers, farmers, or suppliers.

U.S. Restaurant Chain Customer Transaction Declines Remain Relatively Flat in W/E July 26
U.S. Restaurant Chain Customer Transaction Declines Remain Relatively Flat in W/E July 26

U.S. major restaurant chain customer transaction declines in the W/E July 26 vs year ago were a continuation of the relatively flat pattern seen over the last several weeks. The loss of CARES Act enhanced unemployment benefits could hurt the industry in the weeks ahead.

The Struggle is Real for U.S. Full Service Restaurants as Visit and Transaction Declines Stay in the Double-Digits
The Struggle is Real for U.S. Full Service Restaurants as Visit and Transaction Declines Stay in the Double-Digits

Full service restaurants (FSRs) were hit hard when the COVID pandemic resulted in shelter-at-home orders and mandated dine-in closures. With most FSR business being on-premises dining, visits to FSRs were down -47% in the April, May, and June quarter compared to same quarter year ago.

U.S. Restaurant Industry Recovery Stalls with No Improvement in Transaction Declines in Six Weeks
U.S. Restaurant Industry Recovery Stalls with No Improvement in Transaction Declines in Six Weeks

In W/E July 19, restaurant chain transactions are down -12% vs year ago, compared to -14% in prior week. Improvements in transaction declines have been stalled for six weeks.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice. | Cookie Settings

Follow Us

© 2020 The NPD Group, Inc.