Home Blog 2020 Fragrance Sales Trends for Valentine’s Day
Feb 7, 2020

For Valentine’s Day, It’s Personal

Subscribe to our blog

For some, fragrance can feel like a sensory photo album for their life. A dear friend of mine always purchases a fragrance when she travels to new places. She says it immediately transports her back to that time and place, even better than a photo. For myself, I associate fragrance with people. I will often smell a scent in the most mundane places and immediately find myself recalling the memory of a friend or loved one. 

As Valentine’s Day approaches, fragrance remains a favored gift. In 2019, the two weeks leading up to the holiday generated over $170 million in fragrance sales in the U.S. prestige market, increasing by 5% from the previous year. While women’s scents made up over 60% of the sales, men’s scents grew the fastest – up 7%.*

This year, new fragrance launches for 2020 are already in stores and waiting to be discovered. While fragrance can be found in many places, department stores are the preferred destination. According to NPD’s Scentiments consumer study, 41% of fragrance purchasers make their purchases in department stores.** 

As we observed during all the key gifting periods of 2019, fragrance sales continue to grow. Keeping the momentum, I expect Valentine’s Day 2020 will not disappoint. Whether it’s a new or classic scent, fragrance gift giving remains closely tied to this holiday. While flowers and chocolate quickly disappear, fragrance lingers and brings with it an imprint that may last a lifetime in someone’s memory. 

 

*Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market
**Source: The NPD Group/ Scentiments Fragrance Journey 2019



Stay current in your industry
SUBSCRIBE

Related Content

Tagged: Beauty


The Beauty of Staying Home
The Beauty of Staying Home

While total prestige beauty sales are in decline in the U.S., there are several bright spots as consumers are partaking in self-care and creating a home spa environment. Despite declines across most segments, products like body oils, home scents, nail care, and hair color all posted sales growth, and some in the double-digits.

Beauty in a Time of the Coronavirus
Beauty in a Time of the Coronavirus

How will the coronavirus pandemic and social distancing impact beauty routines and sales? Given the store closures, can we expect to see more sales shift online in the weeks ahead? Larissa Jensen outlines what’s happening in beauty today.

Germany Prestige Beauty Industry Generates 3,2 Billion € in Sales for 2019,  Driven by Skincare and Fragrances, Reports The NPD Group
Germany Prestige Beauty Industry Generates 3,2 Billion € in Sales for 2019, Driven by Skincare and Fragrances, Reports The NPD Group

The sales of beauty products sold in the prestige beauty market generated 3,2 billion € in sales during 2019, according to The NPD Group.

Technology Driving Innovation in the Beauty Industry
Technology Driving Innovation in the Beauty Industry

In the beauty industry, technology is an important driver for change, and for the success of companies in this competition to tap into purchasing power. Hear more from Larissa Jensen and FIT’s grad students.

Newsletter

Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View privacy notice. | Cookie Settings

Follow Us

© 2020 The NPD Group, Inc.