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The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries


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Oct 31, 2017

For makeup junkies exploring new products, and holiday travelers carrying their makeup must-haves, it’s no surprise many recent makeup launches are capitalizing on the mini trend.

Aug 14, 2017

I am a proud Millennial. I look fondly on memories of playing with my Skip It, being obsessed with gel pens, playing MASH with my friends to find out what my future would hold, and having what seemed like a million Tamagotchi’s that all inevitably died when parenthood exhausted me.

Apr 6, 2017

I like my things a certain way. I order a Grande Iced Caramel Latte with extra caramel at Starbucks; I jump at the opportunity to choose products that I’ll receive in my FabFitFun subscription box; and I appreciate that my social media platforms keep me informed of events happening around me.

Nov 1, 2016

I ignore advertisements. I mute the TV when commercials come on, I opt for Netflix and radio shows that are commercial free, I skip the ads on YouTube every chance I can, and I honestly couldn’t mention the ad that just showed up when I checked the weather on Google.

Aug 5, 2016

A fan of proportion and definition, I appreciate a statement brow and sculpted cheek when I see one. Imagine my excitement when contouring, or the art of creating such proportion and definition with the skillful application of bronzer and highlighter, hit the mainstream.

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