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Amanda Gonzalez

Industry Analyst - Beauty

Amanda R. González, Manager and Makeup Analyst at the NPD Group, is an expert in the prestige makeup category. Her passion for the beauty industry and market research enables her to leverage her keen understanding of analytics and identify trends within the category. Amanda is dedicated to decoding data for beauty companies, empowering them to make the informed consumer and data driven decisions that impact their business.

Prior to joining the NPD Group, Amanda participated in Sephora’s MBA Internship Program, working specifically with the brand management and marketing teams for Kat Von D Beauty. Amanda recently earned her MBA from Boston University’s Questrom School of Business where she held numerous branding and marketing consultancy roles for companies that include Anastasia Beverly Hills, Sephora, and Ulta Beauty. Amanda received her B.A. from Boston University in International Relations and Business.

Recent Posts

Oct 31, 2017

A Mini Holiday in Makeup

I adore the holiday season. I look forward to the transition from pumpkins and fall colors, to glitter and fun winter activities. While many of us are getting ready to kick off the back-to-back ho...

Aug 14, 2017

Pulling at Our Heartstrings

I am a proud Millennial. I look fondly on memories of playing with my Skip It, being obsessed with gel pens, playing MASH with my friends to find out what my future would hold, and having what see...

Apr 6, 2017

Customization is the Expectation

I like my things a certain way. I order a Grande Iced Caramel Latte with extra caramel at Starbucks; I jump at the opportunity to choose products that I’ll receive in my FabFitFun subscription box...

Nov 1, 2016

Do Consumers Crave Collaborations?

I ignore advertisements. I mute the TV when commercials come on, I opt for Netflix and radio shows that are commercial free, I skip the ads on YouTube every chance I can, and I honestly couldn’t m...

Aug 5, 2016

Draping: A Trend I Can Get Behind

A fan of proportion and definition, I appreciate a statement brow and sculpted cheek when I see one. Imagine my excitement when contouring, or the art of creating such proportion and definition with t...


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