Industry Analyst - Beauty
Amanda R. González, Manager and Makeup Analyst at the NPD Group, is an expert in the prestige makeup category. Her passion for the beauty industry and market research enables her to leverage her keen understanding of analytics and identify trends within the category. Amanda is dedicated to decoding data for beauty companies, empowering them to make the informed consumer and data driven decisions that impact their business.
Prior to joining the NPD Group, Amanda participated in Sephora’s MBA Internship Program, working specifically with the brand management and marketing teams for Kat Von D Beauty. Amanda recently earned her MBA from Boston University’s Questrom School of Business where she held numerous branding and marketing consultancy roles for companies that include Anastasia Beverly Hills, Sephora, and Ulta Beauty. Amanda received her B.A. from Boston University in International Relations and Business.
For makeup junkies exploring new products, and holiday travelers carrying their makeup must-haves, it’s no surprise many recent makeup launches are capitalizing on the mini trend.
I am a proud Millennial. I look fondly on memories of playing with my Skip It, being obsessed with gel pens, playing MASH with my friends to find out what my future would hold, and having what seemed like a million Tamagotchi’s that all inevitably died when parenthood exhausted me.
I like my things a certain way. I order a Grande Iced Caramel Latte with extra caramel at Starbucks; I jump at the opportunity to choose products that I’ll receive in my FabFitFun subscription box; and I appreciate that my social media platforms keep me informed of events happening around me.
I ignore advertisements. I mute the TV when commercials come on, I opt for Netflix and radio shows that are commercial free, I skip the ads on YouTube every chance I can, and I honestly couldn’t mention the ad that just showed up when I checked the weather on Google.
A fan of proportion and definition, I appreciate a statement brow and sculpted cheek when I see one. Imagine my excitement when contouring, or the art of creating such proportion and definition with the skillful application of bronzer and highlighter, hit the mainstream.
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