Executive Director - Connected Intelligence
Brad Akyuz has been with NPD’s Connected Intelligence research practice since late 2010. He is responsible for the development and production of various quantitative solutions for the Connected Intelligence division, focusing primarily on all products and services encompassing the mobile broadband ecosystem. As an industry analyst, he had previously been sought by major print and online publications including Wall Street Journal, Wireless Week, RCRNews, Forbes.com, Information Week, CMP publications and local papers including San Diego Union Tribune, Atlanta Constitution Journal and Washington Post. Most recently, he was featured as a speaker in RCR Wireless’ webinar titled “The Current State of Mobile Devices”.
Prior to joining the NPD Group, Brad served as a Senior Device Analyst for Current Analysis’ Wireless research division for six years, focusing on the consumer device space, tracking the competitive landscape and providing analysis in pricing, promotion, and channel availability of mobile devices. Prior to this role, Brad provided qualitative and quantitative market research consulting to several companies operating in the wireless and real estate industries. In particular, he completed a full-scale perception analysis for the upcoming product line for a major wireless accessory manufacturer. Brad also served as an associate at the San Diego State University Business Consulting Program and has administrated several marketing research studies for various corporations in wireless, entertainment and finance industries. Brad holds a Masters of Science in Business Administration with an emphasis in Marketing degree from San Diego State University.
The heavy promotional push on the Samsung S9 variants by carriers, coupled with the price of the iPhone X, will create the ideal landscape for Samsung to strengthen its foothold in the U.S. market, says Brad Akyuz of NPD’s Connected Intelligence.
Commoditization of Cellular Data has been a major theme discussed throughout the year as unlimited data plans have become the de facto offering in the U.S. mobile market.
In my last predictions piece The Cable Threat is More Real Than Ever, I covered how the cable players are poised to become even more of a threat in the already competitive U.S. mobile market in 2018.