Executive Director - Connected Intelligence
Brad Akyuz has been with NPD’s Connected Intelligence practice since late 2010. He is responsible for the development and production of various quantitative solutions for the Connected Intelligence division, focusing primarily on all products and services encompassing the mobile broadband ecosystem.
As an industry analyst, he has been quoted in major print and online publications including The Wall Street Journal, Wireless Week, RCRNews, Forbes.com, Information Week, and The Washington Post. He was also featured as a speaker in RCR Wireless’ webinar titled “The Current State of Mobile Devices”.
Prior to joining the NPD Group, Brad served as a Senior Device Analyst for Current Analysis’ Wireless Research division for six years, focusing on the consumer device space, tracking the competitive landscape and providing analysis in pricing, promotion, and channel availability of mobile devices. Prior to this role, Brad provided qualitative and quantitative market research consulting to several companies operating in the wireless and real estate industries. In particular, he completed a full-scale perception analysis for an upcoming product line for a major wireless accessory manufacturer.
Brad also served as an associate at the San Diego State University Business Consulting Program and has administrated several marketing research studies for various corporations in the wireless, entertainment and finance industries. Brad holds a Master of Science degree in Business Administration with an emphasis in Marketing from San Diego State University.
Feb 25, 2019
NPD Connected Intelligence analyst, Brad Akyuz, takes a look at what’s to come at this week’s MWC19.
Sep 10, 2018
When it comes to this year’s iPhone news, form factor sizing has risen the ranks to the most heavily speculated aspect. But what do these bigger screens mean for OEMs and carriers?
Mar 7, 2018
The heavy promotional push on the Samsung S9 variants by carriers, coupled with the price of the iPhone X, will create the ideal landscape for Samsung to strengthen its foothold in the U.S. market, says Brad Akyuz of NPD’s Connected Intelligence.
Jan 18, 2018
Commoditization of Cellular Data has been a major theme discussed throughout the year as unlimited data plans have become the de facto offering in the U.S. mobile market.
Jan 15, 2018
In my last predictions piece The Cable Threat is More Real Than Ever, I covered how the cable players are poised to become even more of a threat in the already competitive U.S. mobile market in 2018.
Jan 15, 2018
When Comcast launched its Xfinity Mobile service in 2017, it wasn’t taken too seriously by the competition, due to its lack of retail presence and limited device/service portfolio.