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Darren Seifer

Executive Director, Industry Analyst - Food Consumption


As the food & beverage industry analyst for The NPD Group, a leading market research company, Darren provides insights based on NPD’s food-related research to organizations and companies across the country. Prior to joining NPD in March 2007, he was an analyst with Information Resources, Inc (IRI), and spent over seven years examining consumer packaged goods trends, and worked with a variety of industry leaders covering dozens of food and beverage categories. He has authored NPD topical reports on how the economy affects consumers’ in-home meal strategies, profile of the organics consumer, the impact of Baby Boomers and Millennials on America’s eating patterns, the unique consumption behaviors of Hispanics in the U.S., and has been a contributing writer for trade publications.

Darren is a frequent speaker at industry events such as the Institutes of Medicine and Biome Research, National Frozen and Refrigerated Foods Association (NFRA), Obesity Society, Shopper Marketing Expo, United Fresh, and is a faculty member of the Path to Purchase Institute. He holds a bachelor degree from Northwestern University and makes his home in New York City.



Recent Posts

Jun 1, 2017
Foodservice

The Growing Influence of U.S. Hispanics: Are you Ready?

If you’ve heard me speak in public then you’re well aware of how I describe change in food and beverage habits – slow like the movement of the tectonic plates, but this means you need to take many...

Apr 13, 2017
Food Consumption

Are Online Grocers Encouraging Multiple-Stop Shopping?

I sometimes feel in the minority of men when it comes to grocery shopping because I actually don’t mind the task. Between NPD’s and my anecdotal research sources (a.k.a. my friends), men typically...

Mar 14, 2017
Food Consumption

G M Ooooh Here We Go Again!

I’m often asked if non-GMO is a passing fad or engrained behavior, and given how often I’ve been asked this over the years I’m going with the latter. But it’s not just my gut instinct that’s drivi...

Dec 13, 2016
Foodservice

Predictions for the Food and Beverage Industry: Consumers Having It Their Way

You’ve probably heard me say already that food and beverage consumption patterns are slow to change, but lately I find myself eating those words (pun intended). My colleagues and I at NPD have bee...

Is it Time for Innovation in the Yogurt Category?

When I’m on vacation I do my best to turn work off in my brain, but since I study food trends for a living that’s often hard to accomplish. Take for example a trip I recently took to Munich, Germa...

Sep 13, 2016
Food Consumption

Can Meal Kits Save You Time AND Money?

I don’t mean to harp on meal delivery kits in my posts but I keep finding new areas of discussion as I continue to use them! In my last post, I updated you on my experiences with a few of these se...

To the Internet I Eat, Follow Up

Some time ago I posted about my first box from the Plated meal delivery service and since then I’ve tried other services as well. Our research on meal kit delivery services has shown many consumer...

To The Internet I Eat!

I’ve often wondered if I could convince Grubhub Seamless to give me equity in the company given the number of times I use their service. I probably order food for delivery from the internet too of...

May 27, 2016
Food Consumption

Nutrition Facts Label Gets a Face Lift...But Will Consumers Notice?

The U.S. Food and Drug Administration (FDA) announced on May 20, 2016, changes to the 20-year-old Nutrition Facts label, which include font size change as well as new pieces of information required...

Apr 12, 2016
Food Consumption

Same Meal, Different Motivations

Twice this year I’ve had the fortune of a business trip near where my parents live, thus saving me the personal expense of the visit! Since I study food trends, however, I guess I’m never really away ...

“There’s a war on sugar – not candy”

I just returned from the National Confectioners Association’s State of the Industry conference where the phrase, “There’s a war on sugar – not candy,”  seemed to be a recurring theme. In today’s age o...

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