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Darren Seifer

Darren Seifer

Executive Director, Industry Analyst - Food Consumption
@NPDSeifer

As the food & beverage industry analyst for The NPD Group, a leading market research company, Darren provides insights based on NPD’s food-related research to organizations and companies across the country. Prior to joining NPD in March 2007, he was an analyst with Information Resources, Inc (IRI), and spent over seven years examining consumer packaged goods trends, and worked with a variety of industry leaders covering dozens of food and beverage categories. He has authored NPD topical reports on how the economy affects consumers’ in-home meal strategies, profile of the organics consumer, the impact of Baby Boomers and Millennials on America’s eating patterns, the unique consumption behaviors of Hispanics in the U.S., and has been a contributing writer for trade publications.

Darren is a frequent speaker at industry events such as the Institutes of Medicine and Biome Research, National Frozen and Refrigerated Foods Association (NFRA), Obesity Society, Shopper Marketing Expo, United Fresh, and is a faculty member of the Path to Purchase Institute. He holds a bachelor degree from Northwestern University and makes his home in New York City.



Recent Posts


Mar 27, 2019

A look at whether or not there are changes in snack food consumption in areas where marijuana has been legalized.

Dec 20, 2018

Most common uses for apps like Grubhub/Seamless, UberEATS, and DoorDash are looking up items, paying for meals, and checking prices. While branded restaurant apps see special offers and loyalty rewards as their top uses. Are loyalist restaurant users short-changed using third-party apps?

Nov 21, 2018

In today’s world of social media and blogging, consumers are seeking their echo chambers of health the same way they use them for lifestyles and politics. They’re finding niche or individualized plans that meet their own specific goals, as opposed to plans that work for the average person.

Oct 29, 2018

It’s no secret the subscription-based fresh meal delivery kits are facing struggles. The solution may be for these services to take a multi-channel approach and be where consumers shop for meals.

Jul 17, 2018

Amazon is tightening the gap between online and offline experiences by offering discounts to Prime members in Whole Foods. The tightening continues with this year’s Prime Day sales.

May 14, 2018

Amazon Go is a new kind of store featuring, as Amazon describes, “the world's most advanced shopping technology.” Darren Seifer, NPD food and beverage industry analyst, visits the Amazon Go store in Seattle to get a first-hand look at what some bill as the store of tomorrow.

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