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David Portalatin

Vice President, Industry Advisor - Food


David Portalatin is The NPD Group’s national analyst on all aspects of food and beverage consumption in- and away-from-home.  In his role as vice president, food industry advisor, Portalatin provides information, insights, and analysis on how U.S. consumers eat and drink, their attitudes and motivations, diet and nutrition, snacking, personal characteristics, and their usage of restaurants and other foodservice outlets. He works closely with food manufacturers and retailers; foodservice distributors, manufacturers, and operators; and media outlets in providing strategic business insights into current and future eating patterns in America.

Portalatin’s diverse background and experience gives him an in-depth understanding of consumer behavior and purchase patterns. Prior to his current role, he was NPD’s industry analyst in the automotive aftermarket, motor fuels, and convenience retailing industries. Portalatin held various positions in petroleum marketing, convenience retailing, and foodservice wholesale distribution before joining NPD in 1999.

He is a frequent featured speaker at food industry events and corporate conferences/meetings with distributors, manufacturers, and retailers. Portalatin also serves as a media source for a wide variety articles on food and beverage consumption trends and how these trends impact the food industry. His comments have appeared in USA TodayCNBCAssociated PressLos Angeles Times and other nationally-recognized media outlets.


Recent Posts

Oct 2, 2018
Foodservice
Let’s Disrupt the Overuse of Disrupt

The buzzword these days is disruption. What was initially used as a term to define technology-enabled services or products that target an established market and eventually move their way up to overtake the market leaders — think Uber — is now a catchall to describe any change or innovation.

Jul 10, 2018
Food Consumption
The American Kitchen is Alive and Thriving

Contrary to recent news reports that U.S. consumers are eating at restaurants more, consumers are, in fact, increasingly eating and preparing their meals at home.

Jun 18, 2018
Foodservice
If Consumers Call It Meat, It’s Meat

There is a debate surrounding the formal definitions of “meat” and “milk” in light of more plant-based meat and milk alternatives in the marketplace.

Apr 23, 2018
Foodservice
Today’s Realities Are Redefining Foodservice

Convenience is and will always be the chief reason consumers use restaurants, but the definition of convenience changes as consumers’ daily realities change.

Mar 5, 2018
Foodservice
Watch Out World, Here Come the Zs!

Although it may be easy to assume that Gen Zs will carry on the attitudes and behaviors of Millennials, that assumption is likely incorrect.

Jan 5, 2018
Foodservice
New Year, New Realities

Technology, generational change, and emerging consumer food values will result in new realities for both retail food and foodservice in 2018 and beyond.

Nov 13, 2017
Food Consumption
Real Life Lessons Learned and Treasured

U.S. consumers have new attitudes about their eating choices and food and foodservice companies are addressing these new realities.

Aug 31, 2017
Foodservice
Pizza Hut Delivers in the Flood

I'm a Houston resident and like most Houstonians I've been battling flood waters all week. One of the things I’ve been amazed by during Harvey is just how good the food industry is.

Aug 23, 2017
Food Consumption
A New Take on Health and Wellness

It’s that time of year when I gather and review all of the food and beverage and foodservice research we’ve conducted over the past year and begin compiling the next annual edition of Eating Patterns in America.

Jul 11, 2017
Foodservice
What’s Really Happening With Independent Restaurants?

I’m very privileged to get to travel this great nation each week and share data and insights about food and beverage consumption trends.

Mar 22, 2017
Food Consumption
When It Comes to Defining “Healthy,” It’s Personal

The U.S. Food and Drug Administration started a public process to redefine the “healthy” nutrient content claim for food labeling.

Feb 16, 2017
Food Consumption
Virtual Grocery Shopping Reality

Virtual Grocery Shopping Reality

Dec 22, 2016
Food Consumption
Five Eating Attitudes and Behaviors to Watch in 2017

In a world of uncertainty, one thing is certain in 2017: America will eat! But how and where people source meals and the attributes that will win share of wallet are ever-changing. Here are five overarching trends to watch in 2017.

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