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David Portalatin

Vice President, Industry Advisor - Food


David Portalatin is The NPD Group’s national analyst on all aspects of food and beverage consumption in- and away-from-home.  In his role as vice president, food industry advisor, Portalatin provides information, insights, and analysis on how U.S. consumers eat and drink, their attitudes and motivations, diet and nutrition, snacking, personal characteristics, and their usage of restaurants and other foodservice outlets. He works closely with food manufacturers and retailers; foodservice distributors, manufacturers, and operators; and media outlets in providing strategic business insights into current and future eating patterns in America.

Portalatin’s diverse background and experience gives him an in-depth understanding of consumer behavior and purchase patterns. Prior to his current role, he was NPD’s industry analyst in the automotive aftermarket, motor fuels, and convenience retailing industries. Portalatin held various positions in petroleum marketing, convenience retailing, and foodservice wholesale distribution before joining NPD in 1999.

He is a frequent featured speaker at food industry events and corporate conferences/meetings with distributors, manufacturers, and retailers. Portalatin also serves as a media source for a wide variety articles on food and beverage consumption trends and how these trends impact the food industry. His comments have appeared in USA TodayCNBCAssociated PressLos Angeles Times and other nationally-recognized media outlets.


Recent Posts

Apr 23, 2018
Foodservice

Today’s Realities Are Redefining Foodservice

As both an observer and user of foodservice I would say that the more things change, the more they’ve stayed the same.  Digitalization — mobile ordering, delivery, apps, order kiosks, the internet...

Mar 5, 2018
Foodservice

Watch Out World, Here Come the Zs!

Millennials move over, there’s a new kid in town. Generation Z, those born 1997 to present, now represent 27 percent of the U.S. population, a larger group than Millennials, and although only olde...

Jan 5, 2018
Foodservice

New Year, New Realities

Technology, generational change, and emerging consumer food values will result in new realities for both retail food and foodservice in 2018 and beyond. Retail food and foodservice will remain ...

Nov 13, 2017
Food Consumption

Real Life Lessons Learned and Treasured

These past several months I spent much of my time compiling and writing the 32nd Eating Patterns in America (EPA) report. It’s my second year authoring EPA and my third year traveling the country ...

Aug 31, 2017
Foodservice

Pizza Hut Delivers in the Flood

I'm a Houston resident and like most Houstonians I've been battling flood waters all week. One of the things I’ve been amazed by during Harvey is just how good the food industry is. Retail shelves...

Aug 23, 2017
Food Consumption

A New Take on Health and Wellness

It’s that time of year when I gather and review all of the food and beverage and foodservice research we’ve conducted over the past year and begin compiling the next annual edition of Eating Patte...

Jul 11, 2017
Foodservice

What’s Really Happening With Independent Restaurants?

I’m very privileged to get to travel this great nation each week and share data and insights about food and beverage consumption trends. While it’s my job to share what I’ve learned from studying ...

Mar 22, 2017
Food Consumption

When It Comes to Defining “Healthy,” It’s Personal

 The U.S. Food and Drug Administration started a public process to redefine the “healthy” nutrient content claim for food labeling. They want to make sure the definition for the “healthy” labeling ...

Feb 16, 2017
Food Consumption

Virtual Grocery Shopping Reality

Driving with my family recently after a long trip away, we pondered what we would do for dinner. We spent the last several days eating restaurant meals and were craving a home cooked dinner. The probl...

Dec 22, 2016
Food Consumption

Five Eating Attitudes and Behaviors to Watch in 2017

In a world of uncertainty, one thing is certain in 2017: America will eat! But how and where people source meals and the attributes that will win share of wallet are ever-changing. Here are five overa...

Dec 13, 2016
Food Consumption

Predictions for the Food and Beverage Industry: Consumers Having It Their Way

You’ve probably heard me say already that food and beverage consumption patterns are slow to change, but lately I find myself eating those words (pun intended). My colleagues and I at NPD have bee...

Sep 29, 2015
Automotive

Growth Streak Continues For The Automotive Aftermarket

Looking at the automotive aftermarket industry, the overriding fundamentals remain: people are driving more, the weather is favorable for maintenance and appearance, and the industry has experienced d...

Aug 31, 2015
Automotive

Millennials Are Adding Additives

This year, the Millennial generation is expected to surpass the Baby Boomers and become the largest living generation in the United States*. With a projected population of 75.3 million and a reported ...

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