Vice President, Industry Advisor - Food
David Portalatin is The NPD Group’s national analyst on all aspects of food and beverage consumption in- and away-from-home. In his role as vice president, food industry advisor, Portalatin provides information, insights, and analysis on how U.S. consumers eat and drink, their attitudes and motivations, diet and nutrition, snacking, personal characteristics, and their usage of restaurants and other foodservice outlets. He works closely with food manufacturers and retailers; foodservice distributors, manufacturers, and operators; and media outlets in providing strategic business insights into current and future eating patterns in America.
Portalatin’s diverse background and experience gives him an in-depth understanding of consumer behavior and purchase patterns. Prior to his current role, he was NPD’s industry analyst in the automotive aftermarket, motor fuels, and convenience retailing industries. Portalatin held various positions in petroleum marketing, convenience retailing, and foodservice wholesale distribution before joining NPD in 1999.
He is a frequent featured speaker at food industry events and corporate conferences/meetings with distributors, manufacturers, and retailers. Portalatin also serves as a media source for a wide variety articles on food and beverage consumption trends and how these trends impact the food industry. His comments have appeared in USA Today, CNBC, Associated Press, Los Angeles Times and other nationally-recognized media outlets.
Sluggish growth will continue in the food and foodservice industries in 2019. In order to grow, food companies, grocers, foodservice distributors and operators must align with changes in consumption patterns, be leaders in creating customer solutions, and be differentiated in product innovation, quality, experience, and execution.
After years of being held back by the health-focused “fresh” movement that kept more consumers in the perimeter of the store, the grocery center of the store is growing again. The consumer spoke and frozen and packaged foods manufacturers, whose products are located in the center of store, started listening.
The buzzword these days is disruption. What was initially used as a term to define technology-enabled services or products that target an established market and eventually move their way up to overtake the market leaders — think Uber — is now a catchall to describe any change or innovation.
I’m very privileged to get to travel this great nation each week and share data and insights about food and beverage consumption trends.
The U.S. Food and Drug Administration started a public process to redefine the “healthy” nutrient content claim for food labeling.
In a world of uncertainty, one thing is certain in 2017: America will eat! But how and where people source meals and the attributes that will win share of wallet are ever-changing. Here are five overarching trends to watch in 2017.
Unit sales reached 17.5 million for new cars in the 12 months ending August 2015, the highest level since 2005