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Eddie Hold

President - Connected Intelligence


Eddie Hold is the President of The NPD Group’s Connected Intelligence practice area. In this role, Eddie is responsible for managing the Connected Intelligence team, and maintaining the direction, creation and expansion of the content. He also works closely with clients to help shape their strategies within the connected ecosystem, as the market adapts to embrace convergent devices and the blurring of home and mobile strategies for device, content, and broadband access. Eddie has been analyzing the connected mobile market – phones and connected devices – since the mid 1990s, and is also an expert in the consumer adoption – and demand for – wearable technology and services.

Eddie brings more than 20 years of experience to NPD as a telecom analyst and market watcher across Europe and the U.S. He is frequently consulted by major telecom providers, content and device vendors, and the press.

Prior to joining NPD in 2010, Eddie was an executive at Current Analysis, where he launched and managed the company’s global consumer analyst services, including service and device coverage. He started his career in the U.K. as the editor-in-chief for two telecom magazines owned by The Economist Newspaper Group. Additionally, Eddie helped pioneer the company’s online presence, creating the world’s first Internet-based, personalized magazine, known as d.Comm, and advising on the creation of The Economist Online.



Recent Posts

A Tale of Many iPhones

The initial fanfare of last week’s Apple announcements has subsided and the debate has moved from what will be announced to which device consumers will purchase. What we have seen so far from data...

Peering at the Edge of Mobility

This year’s Mobile World Congress (MWC) Americas is, in many ways, a story of edges. Smartphone manufacturers, such as Apple (which doesn’t need to actually exhibit to show its importance), Essent...

The X Factor

Tomorrow, Apple is expected to launch its next generation iPhone. Assuming the anticipated announcement becomes a reality, this will mark 10 years since Apple entered the smartphone market and fundame...

Noise in the Smarter Machine

The lady sitting in front of me on the tram was clearly into her music. She was using headphones, but we could all clearly hear Eric Clapton’s dulcet tones explaining that he would, “wait in this ...

All That Glitters…

LeEco’s vision for the U.S. was bright and promising, but a bit more fleeting than some anticipated. The company started that way, with a spectacular launch event that promised an array of hardwar...

More Artificial Than Intelligent

Spring is making a late arrival in New York this year, and the delay is beginning to take its toll. Last week, as I prepared to drive back from the warm, balmy air of Virginia towards New York, I ...

Sitting Pretty in the Post-Mobile Era

If there was any doubt that we are entering the post-mobile era, this year’s CES ratified the fact. The absence of mobile integration as a core discussion, and “must show-off” checkbox, demonstrates t...

Making Content More Mobile: The AT&T Way

AT&T announced its intent to purchase Time Warner this weekend in a move that is sure to raise a few eyebrows at the FCC and DOJ. In theory, it’s a “vertical” acquisition, meaning that there is (a...

How to Boil the Ocean

LeEco unveiled most of its U.S strategy Wednesday, announcing four TVs, two smartphones, a VR headset, a connected bike and the concept car that it previewed at CES earlier this year. The overall ...

Smartwatch Growth Takes Time

Over the past few years I’ve tried my fair share of smartwatches in various shapes and sizes, but none lasted on my wrist for more than a few days. The use case wasn’t compelling enough to justify...

Checking the Time, and Other Killer Smartwatch Uses

Back in December 2013, a few brave NPDers ventured out into New York City’s chilly Times Square to find out what people thought about the newly launched smartwatch. Would the men and women of New ...

Checking the Time, and Other Killer Smartwatch Uses

Back in December 2013, a few brave NPDers ventured out into New York City’s chilly Times Square to find out what people thought about the newly launched smartwatch. Would the men and women of New York...

A Tale Of Two Phones

“Mr. Watson, come here, I want to see you,” said Alexander Graham Bell, as he made the first ever phone call 140 years ago yesterday. And, of course, I’m sure Mr. Watson came running from the other ro...

All Steps are Equal, But Some Steps are More Equal Than Others

For the past couple of years I’ve exercised under the theory that a step is a step is a step. And to an extent, this is obviously true. Activity trackers do a marvelous job of recognizing when my foot...

A Less Than Mobile Mobile World Congress

Mobile World Congress has traditionally been the playground of the mobile OEMs, highlighting the latest and greatest devices, and creating the loudest buzz possible along the way. To some extent, this...

Boom Beach Takes All In Vegas

The sensory overload of CES 2016 is over and most of us have made it home to appreciate the relative peace and quiet of anywhere except Vegas. As I think back on the sights, sounds and devices that I ...

Discovering Music All Over Again

There is a record store in my local village. It’s a tiny little store – technically half a store as it shares a street number with the store next door – but still, it’s there. In search of one last ho...

Drop Dead Fitness

The checkup started really well. Blood pressure was right on track, blood oxygen was apparently great and my heart rate was, as usual, as slow as an athlete’s. There was just one problem: I'm not much...

Intelligence Before Automation In The Kitchen

The kitchen refrigerator has got one heck of a challenge ahead of it when it comes to the automated home. Many household appliance advocates talk wistfully of when the fridge will know all about the f...

Loading, Please Wait

There’s a flaw with streaming video that smacks me in the face every now and then. Just when I’m settling into the show of choice, I occasionally get an ugly little message that says “Loading, please ...

The One-trick Pony Lives On

“My, that’s a large phone that you have,” said the lady. No, I wasn’t in a bar and it wasn’t a pick-up line. It wasn’t even aimed at me, but rather at my daughter who was toting around a gigantic Wind...

The Connected Car Epiphany

I’ve become a believer in the Connected Car, after wondering for quite some time why I should care about the concept at all. But my epiphany, if you can call it that, only came about when I didn’t buy...

Sticks And Phones On The Strip

The Las Vegas Strip is a strange place at any time of year, but many of us only experience it during CES when it is overflowing with an eclectic mix of tech geeks, box-makers and execs all looking for...

Waiting For Godot’s Pal The Youtuber

Twenty-five years ago last Friday, Depeche Mode inadvertently almost started a riot. The band had finally become “big” in the U.S., but had not realized just how big. As a result, when they agreed to ...

HTC Launches Initial Wearable

HTC has taken its first bold step into the wearables space, with the launch of the HTC Grip. The activity tracker is the first product to come out of the partnership HTC announced with Under Armour at...

In Search of a Bounceable Phone

I break things. It’s (usually) not intentional, but a surprising number of devices stop working for me. My connected scales have refused to tell me my weight recently (that should tell me something), ...

Wearable Tech In Paradise

Once a year, I escape the real world and head down to a small Caribbean island called Bonaire. It’s a kind of an “off-the-grid” type of vacation where coffee shops claim to offer Wi-Fi, but happily do...

A Step Too Far?

A strange thing happened to me today: I received the latest and greatest in wearables in the mail and, after opening the box and rifling through the various bits and pieces, I realized that I was not ...

A Frozen Moment In Home Automation

Baby it’s cold outside. No seriously, it’s 12 degrees and, unlike the song, I was just stuck outside, trying to get in. Unfortunately, my quasi-automated house did not want to cooperate. I say quasi-a...

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