Manager, Fragrance Industry Analyst - Beauty
Elsa Bustamante, Manager and Fragrance Analyst at The NPD Group, is an expert in the prestige fragrance category.
Elsa’s experience spans many facets of the fragrance industry, having held roles encompassing brand strategy, digital marketing, and product development. Prior to joining NPD, Elsa was a Marketing Manager for Fine Fragrances at International Flavors & Fragrances, where she oversaw marketing projects for several major beauty industry manufacturers, identifying new opportunities and delivering creative ideation presentations incorporating brand and competitive intelligence, consumer insights, and fragrance solutions. She has also held consulting roles with Coty/Marc Jacobs Fragrances and Perfumariē.
She earned her MBA in Marketing from HEC Paris, and holds a B.A. from New York University.
While fragrances had become objects of consumerism, perfume makers are stepping into the spotlight and garnering attention, as consumers today are showing heightened interest for understanding, learning, and honoring the creative process of perfume making.