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Frédérique Tutt

Frédérique Tutt

Global Industry Analyst - Toys



Recent Posts


Dec 18, 2018

NPD Group’s global toys industry analyst, Frederique Tutt, gives her take on the perils of waiting until the last minute to complete holiday toy shopping.

Mar 21, 2018

The global toy industry is bracing itself and trying to work out what this ‘reset’ will mean. Who will benefit from Toys “R”Us’ demise; and if it happens globally, which retailers will see this disruption as an opportunity, country by country?

Mar 1, 2018

Globally, fewer toys were sold during Holiday 2017 than 2016. Why? How can this be overturned? Frédérique Tutt explores how parents shopped, and what opportunities lie between the challenges facing the toy industry today.

Nov 21, 2017

Rather than discount toys during Christmas, the industry needs to consider occasions outside of this peak season to generate growth. From Women’s Day to Chinese New Year, there are examples around the globe.

May 15, 2017

In early April, I searched for fidget toys online. They were in the news thanks to Autism Day, and I was curious to see what was available on my local site in France.

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