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John Buffone

Executive Director, Industry Analyst - Connected Intelligence


John Buffone is an Executive Director, Industry Analyst, for Connected Intelligence, part of The NPD Group. He is responsible for developing research solutions and services that focus on how cellular- and Internet-connected devices are rapidly changing the way consumers use technology at home and on the go.

John’s expertise is in developing research solutions that address the business needs of industries whose market intelligence requirements constantly change due to the proliferation of faster broadband access. He has observed closely as this change has forced the convergence of content distribution and the connected device ecosystem. John brings 15 years of consumer research experience to the Connected Intelligence team. He joined NPD in 2004 after working in the custom research industry. He moved to NPD’s Connected Intelligence team in 2012, after serving in the company’s Entertainment business unit, first as director of client development and then as director of product development. In these roles John led NPD’s home video client service team that supported the evolving digital market intelligence needs of the major movie studios and video retailers. He developed NPD’s Blu-ray research portfolio in 2007, expanded NPD’s market coverage by developing and launching the Digital Video tracking service in 2010, and contributed to the re-engineering of NPD’s music industry tracking research in 2012.


Recent Posts

Amazon Wants To Be Your TV Provider

Connected Intelligence analyst, John Buffone, shares insights regarding Amazon’s all new Fire TV Recast device, which is aimed at routing a larger portion of consumers TV viewing time through Amazon’s ecosystem of hardware and services.

Fragmented Future of TV

To simplify the complex web of live TV options, NPD Connected Intelligence’s John Buffone has distilled the future into four personas. Identify who you most resemble and perhaps learn a new way to access your favorite shows.

2018: A Year of Defining Uncertainty

What do you do when your boss decides you should write a “crystal ball” blog about the upcoming year?

Seattle Innovation Meets Hollywood Tradition

This past week, technology and entertainment news has been largely dominated by Amazon, as they launched six new Echo devices and revealed insight into the final stages of their strategy to move further into movie production and distribution.

Four Thousand Pixels Streaming to a TV Near You

Have you streamed video? Of course you have, as the majority of U.S. homes subscribe to a streaming service such as Netflix, Amazon Video or Hulu.

Chaos & Technology

As we embark on the holiday season, two distinct dynamics tend to converge

Breaking Through the Rut

Breaking Through the Rut

Hey DJ, keep playing that song …

I’m not sure it’s possible to work in the technology sector without sitting through an industry presentation where the speaker engages the audience by discussing how many steps their fitness tracker recorded that day.

Let's Play Ball

Let's Play Ball

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