Senior Vice President, Industry Analyst - Toys
Juli Lennett, Senior Vice President, Industry Analyst for The NPD Group’s U.S. Toys division has spent the last 11 years at NPD managing client relationships and consulting to a variety of manufacturers, licensors, and retailers within the toy industry.
As NPD’s U.S. Toys industry spokesperson, Juli works directly with manufacturers and retailers to provide industry insights on key trends that could have a significant impact on their business as well as advise them on opportunities for future growth. She is frequently quoted in media outlets including The Wall Street Journal, Washington Post, CNBC, and Fortune, among others.
Prior to her experience at NPD, Juli spent eight years in various kids’ industries, including Scholastic, where she was Director of Marketing & Sales for their edutainment software group for six years.
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I had to do a double-take when I saw the data for U.S. toy sales during Thanksgiving week. While I predicted last month that higher-priced items would be a growth driver for the industry this holiday ...