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Juli Lennett

Senior Vice President, Industry Advisor - Toys


Juli Lennett, senior vice president, industry advisor for The NPD Group’s U.S. toys division, has spent over a decade at NPD managing client relationships and consulting to a variety of manufacturers, licensors, and retailers within the toy industry.

As NPD’s U.S. Toys industry spokesperson, Juli works directly with manufacturers and retailers to provide industry insights on key trends that could have a significant impact on their business as well as advise them on opportunities for future growth. She is frequently quoted in media outlets including The Wall Street JournalWashington PostCNBC, and Fortune, among others.

Prior to her experience at NPD, Juli spent eight years in various kids’ industries, including Scholastic, where she was Director of Marketing and Sales for their edutainment software group for six years.



Recent Posts

Oct 1, 2018
Toys
The Holiday Landscape without Toys‟R”Us

As we move into the most important time of the year when nearly 50 percent of all U.S. toy sales occur, the question is, what impact will the liquidation have on the toy industry’s holiday season? Juli Lennett crunches the numbers and outlines her Q4 expectations.

Mar 19, 2018
Toys
What Toys‟R”Us Closing Means for the Toy Industry

Crunching the numbers, The NPD Group’s Juli Lennett sets the record straight on what will likely happen to the toy industry when Toys‟R”Us closes all its doors in the U.S.

Jul 18, 2017
Toys
You’ve Heard of KGOY, But What About AGYO?

I’m sure many of you have felt this same feeling as I have… I might look older on the outside, but I feel like I’m still 25 on the inside. I’m a grown woman with teenagers, but sometimes I want to act more like them than the Baby Boomer I am!

Jul 11, 2017
Toys
Back-to-School: Friend or Foe to the Toy Industry?

It’s hard to think about the topic of back-to-school when my kids just wrapped up school only two weeks ago here in New York. But, alas, we at NPD have already started to talk about it as retailers are preparing for the next big shopping season for many industries, from apparel to school supplies.

Mar 13, 2017
Toys
Toy Industry Predictions for Holiday 2017

Toy Industry Predictions for Holiday 2017

Dec 8, 2016
Toys
Consumers are Paying the Price for Toys this Holiday

I had to do a double-take when I saw the data for U.S. toy sales during Thanksgiving week. While I predicted last month that higher-priced items would be a growth driver for the industry this holiday season, I don’t think any of us expected that 85 percent of the industry’s growth during this week would come from price-points over $20. Digging deeper into this price phenomenon, the story – believe it or not – only gets more interesting.

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