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Juli Lennett

Senior Vice President, Industry Analyst - Toys


Juli Lennett, Senior Vice President, Industry Analyst for The NPD Group’s U.S. Toys division has spent the last 11 years at NPD managing client relationships and consulting to a variety of manufacturers, licensors, and retailers within the toy industry.

As NPD’s U.S. Toys industry spokesperson, Juli works directly with manufacturers and retailers to provide industry insights on key trends that could have a significant impact on their business as well as advise them on opportunities for future growth. She is frequently quoted in media outlets including The Wall Street JournalWashington PostCNBC, and Fortune, among others.

Prior to her experience at NPD, Juli spent eight years in various kids’ industries, including Scholastic, where she was Director of Marketing & Sales for their edutainment software group for six years.



Recent Posts

Mar 13, 2017
Toys

Toy Industry Predictions for Holiday 2017

Spring is in the air, but it’s also an opportune time for toy industry players to begin planning for the next holiday season. If 2016 is any indication, a fresh strategy will be even more essentia...

Dec 8, 2016
Toys

Consumers are Paying the Price for Toys this Holiday

I had to do a double-take when I saw the data for U.S. toy sales during Thanksgiving week. While I predicted last month that higher-priced items would be a growth driver for the industry this holiday ...

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