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Karen Grant

Senior Vice President, Global Industry Analyst - Beauty


Karen Grant is the Global Beauty Industry Analyst for The NPD Group. In this role, she provides a comprehensive view of the market – coupling expertise on brand management with the strategic insights of market research. Regarded as the beauty industry expert, Grant’s concentration is on uncovering emerging market trends, brand vulnerabilities, and opportunities. Her expertise is in providing market insights and evaluating new and missed client opportunities and competitive threats. She provides ongoing consultation to the leading retailers and beauty manufacturers, as well as top financial institutions. As NPD’s beauty industry spokesperson, Grant also provides industry insights on key trends and has been a featured speaker for major associations such as HBA (Health and Beauty America), CEW (Cosmetic Executive Women), and The Fragrance Foundation. She is frequently quoted in print publications including The New York TimesThe Wall Street JournalWomen’s Wear Daily (WWD)Fortune, and Forbes, among others. Additionally, she has appeared on TODAY, CBS Sunday Morning, and NBC Nightly News. In 2015, Grant was named to WWD‘s 50 Most Powerful Women in Beauty list.

Prior to joining The NPD Group, Grant spent over 15 years in the high-end consumer goods and service industries, where she held leadership roles in sales, marketing, brand management, business planning, and account management for companies such as Christian Dior Couture and Cartier, Inc.

  • Most recently, Grant was managing director of national sales and merchandising for Christian Dior Couture. In this role, she was responsible for sales and merchandising in all U.S. Christian Dior retail stores, lease departments, and wholesale accounts. Reporting directly to the President of Christian Dior USA, Grant also worked closely with Christian Dior international executives such as the Chairman & CEO of Christian Dior SA on USA strategies.
  • Before Dior, Grant was Northeast regional sales director for By Paloma Picasso. Here Grant established chain-wide Neiman Marcus, Saks Fifth Avenue, and Bloomingdale’s businesses. She successfully doubled comp-store sales volume within the first year by working extensively with senior management at key retailers to develop sales and marketing strategies and negotiate stock and sales plans, merchandise assortments, open-to-buys, and stock replenishment programs.
  • At Cartier Inc., Grant started her career as a product manager, where she developed and managed brand communications budgets, sales forecasting, marketing objectives, and strategies.

Recent Posts

Dec 28, 2016
Beauty

2017 Beauty Outlook, Part 4: Atop the Hill, Look Who’s Smiling Now!

Impossible! Unprecedented! For all the naysayers and doubters, what a wakeup call this is. The discounted “one-hit wonder” is now at the top of the hill. Like a game of thrones, the little guys an...

Dec 27, 2016
Beauty

2017 Beauty Outlook, Part 3: A Split Decision for Scent

What do you say? Do you believe all the reports? Do you believe that we have become so detached from what else matters that we don’t care about anything but appearance? I don’t believe that.  So...

Dec 22, 2016
Beauty

2017 Beauty Outlook, Part 2: Is Skincare Over the Hill?

What happened? The experts and pundits declared it.  They thought, “This is a no-brainer.” Every woman cares about these issues! This is the women’s platform, and men care, too. “Who’s got the experie...

Dec 21, 2016
Beauty

2017 Beauty Outlook, Part 1: Makeup Trumps All!

Blowing away the competition and upending our world as we once knew it. If you ever doubted the power of the internet, social media, and the appeal of the personality, now you know. This force i...

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