Larissa Jensen

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The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

Executive Director, Industry Analyst - Beauty

Larissa Jensen, Executive Director, Beauty Industry Analyst at The NPD Group, is an expert in the prestige skincare, makeup, and fragrance categories. She travels globally to lend her knowledge of the U.S. market to the beauty industry, which includes the evaluation of new business opportunities for top beauty manufacturers around the world.

Larissa shares her expert insights and analysis on The NPD Group Blog, and has contributed to major media outlets including The New York Times, USA Today, Women’s Wear Daily, Vogue, The Business of Fashion, HAPPI, and GCI magazine. She has delivered keynotes and trend presentations at established beauty events and conferences for Cosmetic Executive Women, HBA Global Expo, and The Society of Cosmetic Chemists. She is a Board Member for The Fashion Institute of Technology’s CFMM Master’s Program, and on the Board of Advisors for Beauty Packaging magazine.

Larissa joined NPD in 2005 following her marketing roles at The Estée Lauder Companies, Inc. and L’Oréal USA. Larissa earned a Bachelor of Science degree in Communications from Ithaca College, and a Master of Professional Studies degree in Cosmetics and Fragrance Marketing and Management from The Fashion Institute of Technology.