Home Blog Larissa Jensen

The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

Larissa Jensen

Executive Director, Industry Analyst - Beauty

Larissa Jensen, Executive Director, Industry Analyst, Beauty is an expert in the prestige skincare, makeup, and fragrance categories. She lends her knowledge to the beauty industry, which includes the evaluation of new business opportunities for top beauty manufacturers in the makeup, skincare, and fragrance businesses. Larissa shares her expert insights and analysis on the NPD Beauty blog and contributes to major industry media outlets including WWD Beauty Biz andBeauty Fashion.

Larissa joined The NPD Group, Inc, in 2005 following her marketing roles at beauty motherships, The Estee Lauder Companies, Inc. and L’Oreal USA. Larissa received her B.S. in Communications from Ithaca College and a Master’s of Professional Studies in Cosmetics and Fragrance Marketing and Management from The Fashion Institute of Technology.

Recent Posts

Dec 19, 2016

A Natural Holiday

My sister is a millennial mom and, like many millennial moms, she tries to keep her family’s impact on the environment to a minimum. As an example, when giving out Christmas gift ideas for her dau...

May 31, 2016

Small Batch Beauty

A friend’s daughter has made herself some nice pocket cash with a small and lucrative business creating and selling all-natural, homemade sugar lip scrubs. Did I mention her daughter is 11-years old? ...

Feb 29, 2016

Sister Categories

Years ago, when I was home from college for Christmas break, I remember taking my closet apart one night searching for my favorite “going out” sweater to wear to a party. I knew I never brought it up ...


Subscribe and get key market trends and insights relevant to your industry each month.

We will not sell your information. View our privacy policy.

Follow Us

© 2017 The NPD Group, Inc.