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Larissa Jensen

Executive Director, Industry Analyst - Beauty


Larissa Jensen, Executive Director, Beauty Industry Analyst at The NPD Group, is an expert in the prestige skincare, makeup, and fragrance categories. She travels globally to lend her knowledge of the U.S. market to the beauty industry, which includes the evaluation of new business opportunities for top beauty manufacturers around the world.

Larissa shares her expert insights and analysis on The NPD Group Blog, and has contributed to major media outlets including The New York Times, USA Today, Women’s Wear Daily, Vogue, The Business of Fashion, HAPPI, and GCI magazine. She has delivered keynotes and trend presentations at established beauty events and conferences for Cosmetic Executive Women, HBA Global Expo, and The Society of Cosmetic Chemists. She is a Board Member for The Fashion Institute of Technology’s CFMM Master’s Program, and on the Board of Advisors for Beauty Packaging magazine.

Larissa joined NPD in 2005 following her marketing roles at The Estée Lauder Companies, Inc. and L’Oréal USA. Larissa earned a Bachelor of Science degree in Communications from Ithaca College, and a Master of Professional Studies degree in Cosmetics and Fragrance Marketing and Management from The Fashion Institute of Technology.


Recent Posts

Mar 15, 2018
Sports , Beauty
Sneakernomics: What the Sports Industry Can Learn from Beauty

In today’s retail landscape, industries cannot live strictly in their silos, but must learn from each other. Beauty is among the fastest-growing. Here are the top trends driving its success today, and what others like the sports industry can learn from it.

Jan 5, 2018
Beauty
Beauty Outlook 2018

I once read that 90% of the decisions we make are emotional, and thinking about what will drive the beauty industry’s growth and change in the year to come, emotion is at the forefront.

Dec 14, 2017
Beauty
A Beauty-full Holiday Season

Walking through the beauty departments of a wide variety of retailers this past week, I was overwhelmed by the choices available to me for gifting beauty.

Dec 19, 2016
Beauty
A Natural Holiday

My sister is a millennial mom and, like many millennial moms, she tries to keep her family’s impact on the environment to a minimum.

May 31, 2016
Beauty
Small Batch Beauty

A friend’s daughter has made herself some nice pocket cash with a small and lucrative business creating and selling all-natural, homemade sugar lip scrubs.

Feb 29, 2016
Beauty
Sister Categories

Years ago, when I was home from college for Christmas break, I remember taking my closet apart one night searching for my favorite “going out” sweater to wear to a party.

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