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Larissa Jensen

Executive Director, Industry Analyst - Beauty


Larissa Jensen, Executive Director, Industry Analyst, Beauty is an expert in the prestige skincare, makeup, and fragrance categories. She lends her knowledge to the beauty industry, which includes the evaluation of new business opportunities for top beauty manufacturers in the makeup, skincare, and fragrance businesses. Larissa shares her expert insights and analysis on the NPD Beauty blog and contributes to major industry media outlets including WWD Beauty Biz andBeauty Fashion.

Larissa joined The NPD Group, Inc, in 2005 following her marketing roles at beauty motherships, The Estee Lauder Companies, Inc. and L’Oreal USA. Larissa received her B.S. in Communications from Ithaca College and a Master’s of Professional Studies in Cosmetics and Fragrance Marketing and Management from The Fashion Institute of Technology.


Recent Posts

May 31, 2016
Beauty

Small Batch Beauty

A friend’s daughter has made herself some nice pocket cash with a small and lucrative business creating and selling all-natural, homemade sugar lip scrubs. Did I mention her daughter is 11-years old? ...

Feb 29, 2016
Beauty

Sister Categories

Years ago, when I was home from college for Christmas break, I remember taking my closet apart one night searching for my favorite “going out” sweater to wear to a party. I knew I never brought it up ...