Executive Director, Industry Analyst - Office Supplies, Home Improvement
Leen Nsouli is the industry analyst for The NPD Group’s Office Supplies and Home Improvement divisions. Since joining NPD in 2013, Leen has been focused on providing manufacturer and retail clients with sales and marketing insights, and category management solutions utilizing NPD’s portfolio of data assets. Driven by client collaboration and the ability to translate information into accelerated growth in a brand’s strategic areas of operation, Leen also has a passion for understanding key macro and economic indicators that drive consumer behavior and retail marketplace trends.
Combined with her appetite for information and uncovering emerging trends, Leen’s diverse background gives her a unique perspective on marketplace drivers. Prior to her current role, Leen was NPD’s office supplies industry analyst, and spent time working closely with NPD’s retail partners spanning both ecommerce and brick and mortar channels across all general merchandise categories tracked by NPD. Before joining NPD, she held several sales and consultative marketing roles.
Leen has an MBA in Marketing from Syracuse University, where she also triple majored in Marketing, Supply Chain Management, and Entrepreneurship and Emerging Enterprises during her baccalaureate.
Setting political views aside, the women’s movement has positively influenced the sales of office supplies.
The slime trend is oozing its way into schools throughout the nation and worldwide, and as more parents receive requests for the five key ingredients, retailers want to make sure they not only have these, and other slime enhancing supplies, stocked,
It was about two years ago that we at NPD detected the adult coloring book trend beginning to take flight and, alongside this trend, sales of colored pencils, markers, and even gel pens soared. During the first month of the 2015 holiday season, sales of coloring pages were up 70 percent and sales of complementary products like colored pencil sets grew over 100 percent. Demand for these items was so strong that some manufacturers were unable to turn around enough colored pencils to meet the consumer demand. Exactly one year later and the consumer demand for these products has continued.