Director, Industry Analyst - Office Supplies
Leen Nsouli is the industry analyst for The NPD Group’s Office Supplies division. Since joining NPD in 2013, she has focused on the analysis of trends in the office and school supplies industries, providing clients with sales and marketing insights, and category management solutions based on point-of-sale and consumer information.
Leen began her career as a Territory Sales Manager for Philip Morris USA. During her graduate studies, she acted as a marketing consultant, providing consumer data based business solutions and recommendations to organizations, including the Girl Scouts Organization, the Museum of Science and Technology, and the Sierra Nevada Brewing Company.
Leen has an MBA in Marketing from Syracuse University, where she also triple majored in Marketing, Supply Chain Management, and Entrepreneurship and Emerging Enterprises during her baccalaureate.
Setting political views aside, the women’s movement has positively influenced the sales of office supplies.
The slime trend is oozing its way into schools throughout the nation and worldwide, and as more parents receive requests for the five key ingredients, retailers want to make sure they not only have these, and other slime enhancing supplies, stocked,
It was about two years ago that we at NPD detected the adult coloring book trend beginning to take flight and, alongside this trend, sales of colored pencils, markers, and even gel pens soared. During the first month of the 2015 holiday season, sales of coloring pages were up 70 percent and sales of complementary products like colored pencil sets grew over 100 percent. Demand for these items was so strong that some manufacturers were unable to turn around enough colored pencils to meet the consumer demand. Exactly one year later and the consumer demand for these products has continued.
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