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Leen Nsouli

Director, Industry Analyst - Office Supplies

Leen Nsouli is the industry analyst for The NPD Group’s Office Supplies division. Since joining NPD in 2013, she has focused on the analysis of trends in the office and school supplies industries, providing clients with sales and marketing insights, and category management solutions based on point-of-sale and consumer information.

Leen began her career as a Territory Sales Manager for Philip Morris USA. During her graduate studies, she acted as a marketing consultant, providing consumer data based business solutions and recommendations to organizations, including the Girl Scouts Organization, the Museum of Science and Technology, and the Sierra Nevada Brewing Company.

Leen has an MBA in Marketing from Syracuse University, where she also triple majored in Marketing, Supply Chain Management, and Entrepreneurship and Emerging Enterprises during her baccalaureate.

Recent Posts

Mar 15, 2017
Office Supplies

Women’s Movement Impacts Spending on Office Supplies

Setting political views aside, the women’s movement has positively influenced the sales of office supplies. Demonstrations during the Women’s March took place in over 600 cities around the world. ...

Things are About to Get Pretty Sticky

Each year, a new trend sweeps the hallways of schools across the United States. We’ve seen coloring, rubber band bracelets, boondoggle, and many more in recent years. This year the hashtag “#Slime...

Dec 19, 2016
Office Supplies

Why the Small Business Customer is Important, and How Retailers Should Respond

Outside of the back-to-school season and throughout the holidays, the focus for the office supplies industry shifts to the small business and home office consumer. This consumer segment is gaining...

Dec 13, 2016
Office Supplies

Consumers Continue to Color this Holiday Season

It was about two years ago that we at NPD detected the adult coloring book trend beginning to take flight and, alongside this trend, sales of colored pencils, markers, and even gel pens soared. Du...

Sep 20, 2016
Office Supplies

Office Supplies - Putting Fashion into Function

The back-to-school season is drawing to a close and classes are underway around the U.S. for elementary and college students alike. For office supplies industry players, September also means it’s ...

On the Move

Planning, organizing, and executing a move to a new home, apartment, dorm, or city is never easy. Between childhood homes, campus dorms, and apartment living, I’ve done my share of moving over the...

Jul 20, 2016
Office Supplies

School Supply Charitable Giving

Every year during the back-to-school season, the building where I live holds a school supply drive asking residents to donate supplies for school children and to help families in need. As school s...

Feb 11, 2016
Office Supplies

Paperworld Germany At A Glance

One of my favorite quotes I’ve heard so far while researching trends on the back-to-school season compares the first day of school to walking the runway, with shoppers taking time to add a bit of ‘ext...

Feb 11, 2016
Office Supplies

Keeping A Pulse On The Growing Handmade Movement

Consumers’ fascination with adult coloring books is only one example of the many developments within the handmade movement that’s helping to boost sales of coloring, art, and writing supplies. Accordi...

Jan 18, 2016
Office Supplies

What Women Want

As the large glass doors slide open, a rush of sounds race to greet my sister and I – metal clinking, repetitive beeps, the rustle of plastic, and bits of chatter overheard from nearby conversations. ...


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