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Maria Rugolo

Director, Industry Analyst - Apparel


Maria Rugolo is a Director and Industry Analyst of Fashion Apparel heading up NPD’s Apparel Market Insights team, driving insights and addressing industry challenges through deep levels of analysis and expertise. Maria joined NPD in 1999 as an Analyst of retail and consumer fragrance information. In 2011, Maria moved into a fashion apparel role where, in addition to managing a number of key fashion clients, she keeps a pulse on the apparel industry. Maria presents industry trends to manufacturers, retailers, and key apparel industry associations, including state of the industry presentations and white space opportunity analyses.

Maria has an MBA in Marketing, and a BBA in both Marketing and International Business from Hofstra University in New York. She expanded her global perspective while working four months in NPD’s Milan office.


Recent Posts

Aug 2, 2018
Apparel
Getting To Know You…As An Apparel Shopper

Apparel shopping habits are transforming with both retailers and brands evolving to meet shoppers’ elevated expectations. For apparel manufacturers and retailers it takes understanding that not all apparel consumers shop alike to get the shopping experience right.

Jun 4, 2018
Apparel
Weaving Sustainable Messaging Into Fashion

As temperatures finally warmed up, something I thought was never going to happen – I set my sights on switching out clothing to match the season.

Jan 19, 2018
Apparel
Apparel’s Just Gotta Have Fun in 2018

When a new year arrives, I start to think of the things I’d like to do differently from the last.

Nov 7, 2017
Apparel
Tis the Season To Be Unique – Apparel Looks To New Shopping Experiences

A good portion of my family members celebrate their birthdays in the fall.

Jul 26, 2017
Apparel
Personalizing Prime?

We recently welcomed Alexa into my family through Amazon’s latest virtual assistant option, the Echo Show.

Jun 29, 2017
Apparel
Entering the World of “Spashion”

Eight glasses of water…check. Ten thousand steps…check. Whole grains…check.

Apr 10, 2017
Apparel
Survival of the Fittest

Ivy Park, Victoria’s Secret, Old Navy, and Calvin Klein are not your “traditional” athletic apparel brands, but they are making their presence known within the activewear category.

Mar 13, 2017
Apparel
Navigating the Retail Course Correction

Though store closings are not considered new news, there was a plethora of retailers officially announcing their closures earlier this year, including a number of industry leaders.

Jan 17, 2017
Apparel
Will Consumers Wear American Pride On Their Sleeves…and Deepen Their Pockets?

Change is in the air. News about companies outside of apparel bringing their manufacturing back to the U.S. is increasing.

Nov 22, 2016
Apparel
Hello, Fun Socks Season

As I notice the beautiful fall foliage outside my window I’m quickly reminded that boot season is upon us – that means it is time to break out my fun socks. Besides providing me with warmth, socks are a fun accessory to complete my outfit. From no show liners to over-the-knee boot socks, from neon colors to wacky prints, from traditional to stripes…there are an infinite number of options.

Jun 7, 2016
Apparel
Style Me!

When my maternity leave came to what seemed like a very quick end, I began to mentally prepare myself to return to the working world.

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