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Mark Haar
Director, Consumer Electronics

Mark Haar covers the Canadian audio, video and imaging industry, with an emphasis on Televisions and Digital Still Cameras. With over 20 years of marketing and analysis experience, Mark provides in-depth insights on the key segments within the Consumer Electronics industry including Video, Home and Portable Audio, Car Electronics and Digital Imaging. He has covered these industries in Canada with NPD for the past 6 years. Prior to joining The NPD Group, Mark was Business Director at ICOM Information and Communications for 8 years where he managed complex database marketing initiatives across a wide array of industries. Mark also spent 7 years in brand management with the Confectionery Division at Warner-Lambert.

Dec 11, 2015

Black Friday, Glass Half…Empty!

It’s that time of year again, the time when I wait anxiously for the results of the first holiday season promotional event in the Consumer Electronics industry, which for the purposes of this discussi...