Matt Powell

Vice President, Industry Analyst - Sports

Matt is the vice president of industry analysis for The NPD Group, covering the sports, outdoor, and recreation marketplace, offering his industry expertise on retail sales and consumer trends across apparel, footwear, and equipment for categories such as running, outdoor, paddlesports, fitness, and cycling. With over 40 years of experience in the retail and research industries, Powell has held positions both on the client and vendor sides of the business. On the client side, he has worked with leading retailers and e-tailers in sporting goods such as Modell’s Sporting Goods, Sneaker Stadium, and MVP.com. On the vendor side, Powell was an analyst for SportsOneSource, and has provided insight to many of the industries’ leading brands and retailers. A recognized expert on the sports industry, he is frequently quoted in media and writes Sneakernomics, a blog on Forbes.com.

Matt has a B.A. in Sociology from Colby College in Waterville, Maine.

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