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The NPD Group Blog

Insights and Opinions From Analysts and Experts in More Than 20 Industries

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Aug 15, 2016
Sports

What Q2 Sales Results Mean to the Athletic Footwear Industry

The second quarter of the year is generally a transition period for the U.S. athletic footwear industry. In this respect it’s an important time for retailers, as they begin to turn their attention...

Jul 8, 2016
Sports

Sneakernomics: What Kevin Durant to the Warriors Really Means for the Sneaker Business

There has been a ton of breathless analysis about the impact of Kevin Durant’s move from the Oklahoma City Thunder to the Golden State Warriors and that move’s impact on the sneaker business. The ...

Jun 6, 2016
Sports

What’s Really Happening In The U.S. Sneaker Business

According to NPD, which represents the most comprehensive roster of reporting retailers, comprising more than 50 percent of the U.S. retail athletic shoe market, sales of athletic footwear in the U.S....

Apr 21, 2016
Sports

Ads On NBA Jerseys Coming Soon

As far back as 2009, the NBA hinted that it would follow in the footsteps of other international professional leagues and display advertisements on players’ jerseys. We saw a touch of this during the ...

Apr 4, 2016
Sports

What’s Going On With Golf?

Athletes today are viewed not only as heroes on the field, but as cultural and fashion icons to the American people. We live in a culture where they are revered more than just feet on the playing fiel...

Apr 1, 2016
Sports

Winning Women Over Through Sports Marketing

The athletic and outdoor industries have traditionally been “guy” industries, illustrated by the fact that most of the executive boards and management teams of major companies in this space fall short...

Mar 16, 2016
Sports

Let The Madness Begin

College basketball fans around the country are rejoicing; NCAA March Madness 2016 has begun. In addition to being one of the biggest U.S. sporting events of the year behind the Super Bowl, March Madne...

Feb 17, 2016
Sports

A Fresh Spin On Fitness

Social and digital fitness trends are having a profound impact on the sports industry. The growing popularity and emergence of programs and events such as CrossFit and The Color Run show that the cons...

Nov 27, 2015
Sports

Black Friday 2015 In The Sports Business

After a morning of retail reconnaissance, this is what Black Friday looks like in the Sports industry. Sports retailers began to send out Black Friday offers as early as the first week of November, w...