Director, Industry Analysis - B2B Technology
As The NPD Group’s Director of Industry Analysis for B2B Technology, Michael Diamond is a broad-based technology and channels analyst responsible for identifying current and emerging trends along with analyzing vendors’ go-to-market strategies in categories such as IT security, software-defined data center, IoT, AI, and cloud. Through his focus on driving deeper insights with clients, Michael is helping clients navigate the channel more effectively.
Prior to joining NPD, Michael worked for Ingram Micro for 17 years in market intelligence, competitive intelligence, worldwide strategic planning, business intelligence, and North American strategic development. During his time at Ingram Micro, Michael was responsible for examining the global competitive and industry landscapes, identifying trends in vertical and sub-vertical markets, and analyzing near-term and future technology trends in the IT supply chain, including direct and indirect channel shifts.
Michael frequently participates in vendor and customer-facing events to share industry insights, small business trends, and the state of the IT channel, including The Channel Company’s XChange on Cybersecurity and Tech Data’s Advanced Technologies Symposium. In addition, Michael has been quoted in news outlets and channel trades such as Bloomberg, TWICE, IBD, CRN, BizTech Magazine, Channelnomics, The Doyle Report, VARInsights, and Channel Happy Hour.
Michael holds a Bachelor of Science in Marketing from the University of Phoenix.
NPD’s B2B Tech Industry Analyst, Mike Diamond, takes a look at the top performers and growth drivers in the security appliance market for Q2 2018.
According to NPD’s U.S. B2B Software and Cloud Tracking Service, one of the fastest growing markets of software is the content and collaboration market. NPD’s Mike Diamond explores how innovation and the need for information management is driving this growth.
For 20+ years the IT industry has predicted a cataclysmic event known as the end of the indirect channel.
It’s that time of year again; school instruction is coming to a close and Jeff Spicoli is about to get a visit from Mr. Hand to go over the history lessons he ignored (reference: Fast Times at Ridgemont High).
Physical security and cybersecurity go hand-in-hand with protecting corporate assets; and while news of cybercrime has recently dominated the headlines, issues regarding security as a whole have become top-of-mind for firms of all sizes, regardless of the vertical market.
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