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Rebecca Vega

Account Associate (Canada) - Accessories, Footwear

Rebecca joined The NPD Group in 2013, and worked in Client Development for the Retail Business Group before transitioning to her current role in Accessories and Footwear.

The Millennial consumer is the primary topic area covered by Rebecca for NPD’s blog. As a Millennial herself, Rebecca provides the perspective necessary to better understand this generation, which already accounts for an estimated $1.3 trillion in direct annual spending.

Rebecca works one-on-one with clients to help them turn information from The NPD Group’s Consumer Tracking Service and Retail Tracking Service into actionable insights. She has become a valuable resource for clients as they work through strategic planning, product development, and marketing processes.

Before joining The NPD Group, Rebecca worked in marketing, management, and buying & planning for Viacom, Kohl’s, and Jimmy Choo. She holds a BBA from Hofstra University, with a concentration in marketing from the Frank G. Zarb School of Business.

Recent Posts

Mar 16, 2015

Millennials Urge to Splurge on Shoes

Millennials want it all. We’ve incorporated social elements into our everyday lives that constantly inform us of our next footwear obsession. We’re squeezing shoe shopping into our lunch breaks and wa...


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