Tamara Szames Director, Fashion & Footwear
Tamara joined The NPD Group’s fashion and footwear team in Canada in 2015. Tamara has over 10 years of experience in the Canadian Fashion Industry. Over the years, Tamara has excelled as stylist, designer and merchandiser. Most recently Tamara led multiple product development teams to build successful private label and branded collections. She worked closely with the key Canadian retailers to build assortment plans and merchandising strategies. Her passion for trend forecasting is what led her to the NPD group. Understanding that in order to deliver the best possible product to the consumer you need to listen to the needs and wants of the consumer first. At NPD Tamara prides herself in navigating the data to find and deliver valuable insight. Her unique tactic and broad experience contributes to an outside the box approach to finding data driven insights that drive strong business decisions.
Sneakers! Mules! Over the Knee Boots! Ankle Booties! Over the past few years it seems that every fashion conversation starts and ends with footwear. Today we build our wardrobe around what we have...
Fashion trends are a funny thing. Whether it’s mom jeans or bomber jackets, rompers or Birkenstock’s, you never quite know what the next “in thing” will be. Well earlier this week as I was on my ...
Pumpkin spice lattes and #sweaterweather would normally mark the beginning of fall. October 31st would roll around and temperatures would drop. Frost would begin to form on the car doors and our s...
It is natural that every generation evolves. For decades, parents have continued to tell their children how life was so different when they were growing up. However, what seems to be different th...
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