President - Office Supplies
Tia Frapolli serves as president of The NPD Group’s Office Supplies practice, where she oversees all aspects of the business, including sales, product management, and client and business development. As the industry spokesperson, Tia provides industry analysis and overall strategic value to clients who are engaged in the retail and commercial sides of the office and school supplies industries.
Tia has been with NPD since 2011, and has spent the past three years as executive director of Client Development for NPD’s Home practice area. In this role, Tia led the client development team and worked closely with a variety of manufacturers in the kitchen electrics, housewares, floorcare, home environment, and textiles industries. She began her NPD career as an account manager for Client Development, Office Supplies.
Previously, Tia spent over a decade in brand management, category management, and marketing positions with leading manufacturers in the housewares and automotive industries. She earned her MBA in Marketing Management from DePaul University in Chicago. Prior to that, she received her undergraduate degrees in Marketing and Advertising from Michigan State University.
Jan 31, 2019
2018 was a year of continued online growth for the U.S. office supplies industry; while brick-and-mortar retail sales were relatively flat, the e-commerce channel grew double digits compared to 2017. E-commerce has transformed the way consumers browse, compare, and purchase products, and this behavior continues to evolve. As a result, we expect the online channel will bring even more opportunities and changes to the office supplies space in 2019.
Nov 29, 2018
The holiday season presents consumers with a perfect opportunity to get in touch with their creative side – a behavior that bodes well for the office supplies market. Several arts, crafts, and traditional supplies categories tied to ornament decorating, homemade décor, and other trends will be top industry performers this holiday.
Aug 30, 2018
In office supplies, the market for products made from recycled materials is growing. And, as consumers look towards sustainable alternatives to traditional school supplies, reusable notebooks such as the Rocketbook, as well as dry erase boards have become popular options.
Jul 18, 2018
Convenience-based online purchasing methods, and Millennial parents stepping in as the next generation of back-to-school shoppers are shifts that are changing the face of back-to-school shopping for traditional supplies.
Mar 28, 2018
With many technologies and smart devices at our disposal, consumers nevertheless need a cleanse from the digital stare. New office designs; growth in pen, planner and notebook sales; and trends like bullet journaling and hand lettering, reflect this digital detox.
Dec 6, 2017
The U.S. office supplies industry is no exception to the shopping trends emerging this holiday season, as there are several products trending for holiday crafting, gift giving, and home décor.